Jake Paul Promotes Brother Logan’s Rival Company Worth $13.26 Billion

In the world of social media influencers turned, Logan and Jake Paul, have carved out their own unique paths. While their camaraderie as siblings is well-documented, their relationship has recently taken a surprising turn. Jake, known for his flamboyant personality and contentious boxing matches, has announced a partnership with Celsius, a rising star in the energy drink industry.

This move raises eyebrows due to the launch of Logan Paul’s ‘Prime’ which he launched along with KSI. Despite their close bond, Jake’s decision to join forces with a rival company is a strategic and bold move. However, the reason for this endorsement might stem from ‘The Problem Child’s’ relationship with KSI, which has become the hotbed of influencer rivalries.

A sneak peek into Jake Paul’s latest partnership

The 26-year-old recently took to social media to share a picture of a can of Celsius. Moreover, this has only added to the speculation of him being permanently associated with the brand rather than a one-time sponsorship.

The plot also thickened as Celsius boasts an impressive market cap of $13.6 billion. This is a lot more than Prime’s market cap which sits at $200 million. However, Logan’s energy drink is quite new to the market and needs time to grow its influence. Despite this, it seems that his brother has now struck gold by partnering up with the third-largest energy drink brand in the U.S.

Jake Paul stirs the pot with a cryptic tweet

Further fueling the intrigue, the Ohio-native made a cryptic tweet that seemed to serve as a clever promotion for his new partnership. Taking a dig at the Fahrenheit system used in the U.S., he claimed that he read the temperature in Celsius.

“I only read the temperature in Celsius,” he wrote.

This statement cleverly alluded to his involvement with the brand while poking fun at the metric system. The partnership between Paul and Celsius represents a calculated move that extends beyond familial ties.

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With the energy drink market experiencing an impressive growth trajectory, aligning with Celsius gives Jake Paul the opportunity to further establish himself as a market influencer. In the ever-evolving saga of the Paul brothers, Jake’s collaboration with Celsius adds a new layer of intrigue.

What did you think about Paul’s new collaboration with his brother’s rival brand? Let us know in the comments.

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