

The battle royale genre has been ruling the gaming scene for quite a while now. While considering its vast popularity, we have to remember the ease of access vested by specific games. Most of the successful battle royale games are free. Fortnite is a prime example of one of the most influential and top-rated games of all time.
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In a way, over the past 3-4 years, Fortnite has somehow driven games into evolving in their own way. To have a spot in the list of best battle royales, a game needs that element of accessibility. This comes with the game being free in the first place. Over the years we have seen several games choosing this path to reach out to more people.?
Some of the finest examples would be Call Of Duty Warzone and Apex Legends. Non-BR games like Valorant have also helped their cause by doing this.
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Fortnite leading the race for free BRs
Kinda crazy that Fortnite single-handedly got tons of Triple AAA studios to make their games free to play.
I feel like 90% of the best games recently are 100% free and that’s mindblowing.
? NoahJ456 (@NoahJ456) August 1, 2020
Epic Games is maintaining a serious level of quality when it comes to making their game a trendsetter. Not just with the new content, but also with community service. Epic has always maintained this quality; this made other developers follow suit.?
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CouRage and?TmarTn came up with their own set of reasons for how Fortnite has done this. Even game developers have commented on the tweet, showing how it holds true.
We have already seen the latest free BR by Ubisoft Hyper Scape.
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Halo Multiplayer is also going to be free
Smart move going free to play with Halo Infinite multiplayer.
Opens up the game to a larger audience, drives ongoing engagment.
Opportunity to focus on more robust monetisation models (Battle Pass)
Increases potential for it to succeed in the esport space https://t.co/BNaGZO5fHY
— Daniel Ahmad (@ZhugeEX) July 31, 2020
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Halo Infinite also saw this opportunity to reach out to more players. It will surely prove to be a brilliant marketing strategy to make the Multiplayer free-to-play. This will not only attract more players but also have a different impact on the eSports scene.
Games being free to play is great, but there are some tradeoffs. It has drawbacks, like being more susceptible to people cheating. All these problems do come in the way, nevertheless, free games always dominate in terms of popularity.
Source: Daniel Ahmad Twitter
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