It has been seventeen days since the 27-year-long partnership between Tiger Woods and Nike came to an end. Woods is reportedly joining TaylorMade for his new apparel partnership, as he joined them in 2016 when Nike stopped producing golf equipment, but it seems that the Woods-Nike story is still not over.
Yes, the contract has been announced to be canceled from Nike and Woods’s side, but looking at Nike’s website indicates that the story of Nike-Woods is running. More so as best of the golf, Scottie Scheffler and Tommy Fleetwood sport the TW line as recently as last week.
Nike still leveraging off of the Tiger Woods deal
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On 8th January, Tiger Woods released a statement confirming the rumors of his split from Nike. The brand that stood by him through thick and thin and was also one of his first deals when he became a pro in 1996 had unfortunately parted ways.
The newsworthy post was not as shocking because the rumors of the Woods-Nike split have been brewing for quite some time, particularly since 2022. Two years before the split, Woods appeared to wear FootJoy at the 2022 Masters and enticed the decades-old partnership’s slow death.
Although the two have publicly ended any ties, it seems far from over yet. As the NUCLR Golf reported, Nike is still selling Tiger Woods’s products on its official website. As per the tweet, the apparel brand might be clearing its inventory before Woods joins TaylorMade, or the partnership has not ended contractually.
🚨Another interesting note is that Nike is still selling TW apparel on their site. No idea when the partnership officially ends or if they have an agreement to sell off remaining inventories before he joins TaylorMade line. Fleetwood and Scheffler still wearing TW shoes as…
— TWLEGION (@TWlegion) January 25, 2024
Moreover, world number one Scottie Scheffler wore the TW shoes at The American Express, and 7x DP World Tour winner Tommy Fleetwood also donned the TW shoes at last week’s Dubai Desert Classic. The two golfers still wore the shoes, even after Woods ventured on to write the new story.
What’s next for Tiger Woods after Nike split?
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Before the 82-time PGA Tour winner broke the deal with Nike, the speculation had caught up that Woods would join TaylorMade. The company was reported to take some massive steps to get a better hold on the apparel market. Moreover, recently Woods’s appearance on the greens hinted that the rumors might become a reality.
The former world number one was spotted assumably shooting content with TaylorMade. The speculations rose as TM’s photographer, Ollie Neglerio, was shooting the content for Sunday Red (Woods’s iconic Red and Black combo for the final rounds). Furthermore, the brand has also filed for a Sunday Red trademark with USPTO.
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As Woods announced his split from Nike, the legendary golfer also indicated a new partnership in the process. He confirmed that there be a new chapter and he may introduce it when he makes his first appearance in 2024 at the Rivera Golf Course.
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