Remember when LIV Golf’s future was called into question just days ago? The organization has faced its fair share of challenges since its inception, and the latest rumors about CEO Greg Norman’s potential replacement were just the latest hurdle. However, Norman has since addressed these rumors, reaffirming his commitment to LIV Golf.

The rumors, which were sparked by a Sports Business Journal report, suggested that the Public Investment Fund (PIF) was looking to make a change at the top. However, Norman swiftly put these rumors to rest, emphasizing that he has a contract that runs through August 2025 and is focused on making 2025 a successful year for LIV Golf. Now SBJ has released a new report with details on who could be Greg Norman’s potential replacement as CEO of LIV Golf.

According to sources, former Harris Blitzer Sports & Entertainment CEO Scott O’Neil has emerged as a top candidate for the role, with advanced discussions already taking place. O’Neil, a well-respected figure in the sports industry, has a wealth of experience, including stints as CEO of the Philadelphia 76ers and president of Madison Square Garden. O’Neil’s appointment could come as early as next week, with one source indicating that his deal is “not signed but on the 1-yard line.” If confirmed, O’Neil would replace Norman, who is expected to remain with LIV in a senior role.

Norman’s contract with LIV runs through August 2025, but it appears that the organization is already planning for the future. The hiring of O’Neil would be a significant statement by LIV, demonstrating its commitment to growth and success. Coming back to the merger talks, did you know about the latest take on the topic by a DP World Tour Officer?

DP World Tour officer provides update on PGA Tour-LIV Golf merger

The drama surrounding the PGA Tour and LIV Golf’s merger has been ongoing for quite some time. After a year of back-and-forth, the two entities finally shook hands on June 6, 2023. However, it’s been over six months, and the $3 billion merger is still pending. Amidst the uncertainty, LIV Golf has started searching for a new CEO, with Greg Norman reportedly being replaced in 2025, although he’ll remain in a senior position. As Daniel Van Otterdijk, DP World’s Group Chief Communications Officer, aptly put it, “Everyone has the right intention.” So, what’s causing the delay?

According to Otterdijk, the main issue is the PGA Tour’s decades-long legacy, which has been built by golfing legends like Jack Nicklaus and Arnold Palmer. As Otterdijk noted, “We’re confident that within the next six months, they’ll come up with a structure that befits world golf in a much better way than what we currently have. But, of course, there are legacy issues to sort out.” He also emphasized that the media’s “nonsense and politics” need to be set aside for the merger to move forward. With all parties involved working towards a common goal, we’ll likely see a resolution soon.