Lilia Vu‘s ascension in the world of women’s golf is unreal! The world no. 5 has been a beacon of consistency since 2022. The 27-year-old had eight top-10 finishes in 2022 to show signs of brilliance. But the American golfer truly found her rhythm when she captured 4 LPGA Tour titles in 2023. This also helped her win the 2023 Rolex Player of the Year award. She was also once ranked the world no. 1 golfer. Vu’s victory at the 2024 Meijer LPGA Classic further confirmed that she is one of the best golfers in the world.

With so many achievements on the Tour, Vu has certainly made bank throughout her career. In fact, in her 6 years as a professional golfer, she has accumulated $6.5 million. And this is purely from her on-course winnings. Makes you wonder, what must she be making off the course? And to explore that, we will have a closer look at the brands that endorse Lilia Vu.

Lilia Vu’s path to fortune

Success in golf often leads to lots of fame and fortune. And Lilia Vu experienced plenty of the same. She may have not attracted many brands when she first joined the LPGA Tour. But her triumphant run in 2023 brought her endorsements all year long.

One of the first few organizations that onboarded the American pro was Arcis Golf. The organization is known for running some of the most exquisite golf locations and resorts around the country. With over 70 properties under its belt, it is valued at $1.5 billion. Vu gets access to its facilities whenever she decides to travel. Around the same time, she had also joined forces with Secretariat. It is a consulting firm, specializing in legal, risk, and regulatory guidance. PGA Tour pro Denny McCarthy is among the latest signings of this $514.8 million company.

Vu has also teamed up with Urban Golf Performance, a top-tier fitness and training institute helping golfers nationwide reach peak performance. While its exact net worth isn’t confirmed, estimates put it around $600M. Then, Lilia Vu is associated with Kingston Technology, a famed international technology company. They’re known for producing top-of-the-line hardware, distributed to over 120 countries globally. Its vast distribution network and established status have helped the organization reach a net worth of around $17.5 billion.

Another technology firm that Vu is partnered with is Acumatica. However, unlike Kingston Technology, Acumatica develops cloud-based technologies for ERP systems. Its systems are used in over 50 countries around the world and Acumatica is a multi-billion dollar company. Vu is also often seen dawning the Ally hat on her crown since she became an ambassador for the financial firm in February 2024.

Since then, she has been constantly involved with guiding the organization to grow the business in the women’s sports space. The $11.92 billion brand mostly provides its services within the country. Lilia Vu has built an impressive list of business affiliations, most of which teamed up with her around 2023. Beyond these partnerships, she also represents a few other brands on and off the course. Let’s dive into the full lineup!

Personal and professional branding

As an apparel partner, Lilia Vu signed a contract with Rhone in August 2024. The American brand has a worldwide distribution network and made over $100 million in net revenue in 2024. She has been sporting their high-performance gear to ensure that she is able to utilize her skills to her full potential comfortably.

In September 2024, Vu revealed on her Instagram that she is the brand ambassador of the Hilton Group of Hotels. However, this partnership was only limited to her participation in the 2024 Solheim Cup. There are no reports if Vu and Hilton Hotels are still in contract.

Most recently, Lilia Vu confirmed that she was also one of the faces of the Grant Thornton insurance firm. She was joined by Lydia Ko, Jason Day, and Tony Finau as the ambassadors of the organization. However, she still hasn’t made an appearance on the course since signing the deal. So it will be interesting to see if she wears the badge of the brand on the LPGA Tour events.

Considering her vast range of endorsements, we can assume that Lilia Vu makes more off the course than on it. Nevertheless, as she continues to find more success in golf, she will definitely attract more sponsorships. Do you know any other company that she is aligned with? Let us know in the comments section.