What is cooking in Jay Monahan’s kitchen? Delicious food, maybe! But for all the golf lovers, it smells like a new tournament! Monahan has introduced an influencer-centric event, Creator Classic, probably, in hopes of capturing the attention of the internet audience. The Creator Classic is bringing together 16 of the world’s top golf creators for a nine-hole competition at East Lake Golf Club on August 28. But why this new tournament? Well, Monahan and Co. have a good reason for it.

The PGA Tour is partnering up with content creators and showing their flexibility by adapting new approaches to promote the sport. More content on social media will attract more young golfers, resulting in the sport going to a new level! However, the Creator Classic is more than just a golf tournament. It’s a perfect blend of the rules of traditional golf and the power of social media. And it has been proven to be a great success recently by many golfers who have their own YouTube channels. 

The founder and president of Pro Shop, Chadd Mumm, seems to acknowledge the importance of social media in today’s sports industry. “Golf is in the middle of an explosion in popularity, and, for many young people, some of the biggest stars have emerged on YouTube, Instagram, and TikTok,” said Mumm. Well, the young generation indeed loves watching golf online, so there is a good chance that this PGA Tour step may work out for the better.

The PGA Tour senior vice president, Chris Wandell, expressed his agreement with Mumm and said, “The PGA TOUR is proud to partner with Pro Shop and these popular golf content creators for an exciting new concept.”. The event features some of the biggest names in golf content creation, including Tyler Toney from Dude Perfect, the Bryan Bros., and Good Good creators Garrett Clark, Brad Dalke, and Sean Walsh.

Social media sensation Dan Rapaport, famous for his writings and podcasts, recently announced on Twitter that he too will be there at the Creator Classic. Imagine the excitement of watching your favorite online golfers take on the best of the best in a prize-winning tournament; it is going to be absolutely amazing!

But wait, what are the rules? Well, they’re not much different from the regular events. The Creator Classic tournament will feature eight holes of stroke play, followed by a playoff among the top four finishers. The pairings for the game will be announced a day before the event. But what makes this tournament extra special is the newly restored backnine at East Lake. In 2023, the course was fully restored to its original “Golden Age” design, with a few modern touches here and there. Can’t make it to the course? No problem! The PGA has got you covered. 

Where can you watch the Creator Classic? 

The Creator Classic is coming to a screen near you! And when we say near you, we don’t mean the cinemas, but your own mobile phone! This incredible golf tournament can be streamed live on a range of platforms, including the PGA Tour’s YouTube channel, Peacock, ESPN+, and more. 

In addition, you can also tune in on the PGA TOUR channel and your favorite streaming services like PlutoTV, Roku, Samsung TV Plus, Tubi, and XUMO. With so many ways to watch, you can enjoy the golfing action from the comfort of your own home. But wait, we’re not done here! 

The production quality will be top-notch, with live scoring and data powered by ShotLink and CDW. That’s not all; Trackman shot tracing and engaging on-screen graphics will take the watching experience to a whole new level. With PGA Tour’s expert hosts in the booth, providing play-by-play commentary and analysis, there is no chance for you to miss a single swing, drive, or putt! 

And the best part is that the players will be sharing their own behind-the-scenes content throughout the tournament. Amazing right? And this time the PGA Tour has a little something for every fan, so if you want to experience the excitement in person, you’re in luck! The event will be open to anyone with a Wednesday ticket to the Tour Championship. So, clear your calendars, grab some popcorn, and don’t miss your chance to see the world’s top golf creators and professionals battle it out on the course.