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New initiatives for the PGA Tour can be seen in the past, which have changed the dynamics of the game in terms of its online presence. Nowadays, with the increasing number of professional golfers who turned into a part-time influencer. The fans benefit from the content that goes into the life of a pro golfer. With the vast audience each influencer and brand is catering to, the game has benefitted from an increase in viewership and overall stats.

In recent days, The PGA Tour has witnessed the opportunity to partner with influencers and golf-centric internet sensations. With consideration to it, the creator council was formed where the partnered big names of the internet world will be inside the ropes to observe the game and be in the discussion at the PGA meeting. These discussions will help in getting a new perspective on the game and overcoming the shortcomings of the league for reaching out to the masses.

With some of the prominent names, including Paige Spiranac, Roger Steele, and Tisha Alyn and famous channels like Bob Does Sports, Bryan Bros Golf, Fore Play, and No Laying Up, were the only ones during the formation of the creator council. The names list could grow as the main objective of this council is to include influencers and brands centric on golf. However, this partnership with the influencers will be a great opportunity for fans as they will hear directly from their favorite influencers from the course.

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In a recent post shared by the ‘foreplaypod’ the video briefly shared how things would change after the partnership and the formation of the council. The videos showcased Samuel Riggs, Trent Ryan and Frankie Borelli sharing their thoughts about the new partnership and becoming a member of the council.

Talking on the video, Frankie Borelli shared, “Yeah, I mean it’s been a long road with the PGA Tour. I think that what you’re alluding to is that we’re on the Creator Council alongside other creators in the YouTube golf space.” He even appreciated how good it is to partner. Additionally, he shared how earlier influencers were not allowed at the course to cover the event and had to get approval from 17 odd people to share any content that was associated with the league.

 

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A post shared by Fore Play (@foreplaypod)

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Taking the conversation forward, Samuel Riggs even shared, “There were times when we were banned from the events”. He even shared how he was disappointed and thought would never work with this group (PGA Tour). But now that they have joined the council, there is an enormous opportunity for both the creators and the PGA Tour. However, the fundamental question is still unanswered about how the creators will contribute to the journey.

How the creator council will benefit the creators?

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The partnership with various creators and brands would give a great opportunity for everyone who wanted to speak, cover events, and share about the game. Now, with the creator council, every member will be allowed to cover the events while being inside the ropes. Even in addition to that, the members will have the opportunity to meet with the PGA team and be a part of the discussion sharing their inputs on improvements. However, there is still no clarity on how things will go further with the partnership, or will the creators get enough freedom to share their insights. Even Trent Ryan shared about it in the video saying, “I look at it in very simple terms. It’s another win for the internet. Our voice and the voice of the other people on the council clearly have gotten large enough that they were like we want to have this voice in the room when we make these decisions.”

As it is just the beginning of the new initiative, many things will unfold as we move further with the 2025 season. It would be interesting to see how creators will be valued at the PGA Tour events. But will they be an equal shareholder in the decision-making discussion? There is still doubt about it. What are your thoughts on this? Will creators get the authority to implement some decisions? Share your thoughts with us in the comments section below.

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