‘We Made the Right Decision’: Asian Tour CEO Boldly Speaks About their Magical Alliance With LIV Golf Over Other Tours

LIV Golf has a huge plan to make golf a worldwide sport. They took their first steps towards their goal last year when they partnered up with the Asian Tour. Although that meant that the Asian Tour no longer had the support of the PGA Tour and the European Tour, CEO Cho Minn revealed that he’d make the same decision again if he had to do it all over again.

Cho recently opened up about how well the partnership with LIV turned out and said, “There’s certainly no regrets from our side.”

Cho Minn is convinced he chose correctly

The Asian Tour’s CEO, Cho Minn, partnered up with LIV Golf for $300 million. Soon after, the Tour lost its alliance with the PGA Tour and the DP World Tour. Despite that, Cho was more than happy with where the league is right now. He said that its growth and performance over the last 10 months validated it.

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Cho believes that LIV provided the Tour and its players with opportunities that were never once an option. He knew that signing with the Saudi side came at a cost. He said in a recent interview, “I think it was fairly clear cut that it was going to be one or the other.”

The Asian Tour missed out on three co-sanctioned events, but Cho wasn’t bothered much by it because they were able to replace it with the International Series. Minn said, “It’s quite clear that we made the right decision and there’s certainly no regrets from our side.”

How has LIV Golf helped the Asian Tour?

In November last year, LIV Golf not only appointed Norman as their CEO but also made a $200 million investment in the Asian Tour. In February of this year, they added another $100 million. This funded their 7-event international series with massive purses.

The next season, the Tour expects that to grow even further. They plan to add three more events to the International Series and further increase the prize money. Cho revealed that the collaboration with LIV Golf has been fruitful. Through LIV Golf, the Asian Tour too gets more recognition, and that is what Cho thinks the Tour requires.

He said, “I’d like to see more fans, more sponsor engagement, and more of a following of the Asian Tour.” Further, he suggested that perhaps having “better players and more recognisable faces playing” would help.

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The Asian Tour sees its season end at the Indonesian Masters in the next few days. With its big plans for the next season, will it be as successful as both Cho and Liv Golf hope? Let us know in the comments below.