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Is Tyrrell Hatton's success in LIV Golf proof that money talks louder than tradition in sports?

When LIV Golf’s name pops up in a conversation two things are usually brought to people’s attention- money and money! Yes, the Saudi-backed league is known to be worth millions and there is no shortage of benefactors either. All amazing golfers like Bryson DeChambeau, Jon Rahm, and Phil Mickelson have already defected to LIV golf and have received massive paychecks in return.

One of these golfers is Tyrrell Hatton, the golfer who joined the Saudi-backed league in 2024. And while many may think that the golfer has not earned that much money in these few past months, let us tell you that this is not the case.

Tyrrell Hatton LIV Golf earnings

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Hatton is one of the richest golfers out there, and for good reason. The golfer’s bank account is flooded with the money he has made this year which is estimated to be $5 million thanks to his impressive gameplay, per Golf Monthly. These earnings have added up to a whopping total of $48 million that he made this year. After joining LIV Golf in 2024, Hatton secured a staggering $63 million, which was the signing bonus offered by the league. His professional golf career, which spans across three major leagues, the PGA Tour, European Tour, and LIV Golf, has been nothing short of a goldmine.

If you even ask the fans, they’ll tell you the golfer deserves the cash for his hard work and dedication. During his time with the PGA Tour, he earned a total of $22.5 million, while his European Tour earnings sum up to $23.5 million. He has also made the cut in 22 majors and finished in the top-10 six times, which frankly is no small feat. His LIV Golf earnings stand at $4.6 million as of now, with $3.1 million in individual earnings and $1.5 million in team earnings. So, it is pretty safe to say that Hatton’s golfing success has paid off, big time.

USA Today via Reuters

That was his tour earnings, but what about the partnerships and endorsements? Well, the golfer has some relatively big brands working with him currently.

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LIV Superstar’s earnings through endorsements

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Is Tyrrell Hatton's success in LIV Golf proof that money talks louder than tradition in sports?

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Tyrrell Hatton’s endorsement game is on fire as he’s teamed up with some of the biggest names in the industry. The endorsements that he gets from brands are estimated to be $2-3 million annually. Despite being a golfer, Hatton does all kinds of endorsements like apparel brands and luxury watches. Hatton’s partnerships start with his long-term partners, such as Modest, and even continue with brands like Adidas and Ping.

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Being a golfer, Hatton also promotes the luxury equipment brand Titleist, among others. He currently uses shoes and clothes from Adidas and he trusts Ping for his golf gear, while Titleist takes the load of making the perfect golf balls for the golfer. But that’s not all, because the golfer has some partnerships off the course as well. Hatton has joined forces with brands like Audemars Piguet and promotes their stunning timepieces. Hatton’s amazing games also make him a magnet for brands like Netjets and ISPS Handa. So, what do you think about the golfer’s brand deals? Let us know in the comment section below!

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