The 2025 AT&T Pebble Beach Pro-Am is teeing up the ultimate West Coast vibe in California. Dates are booked from January 30 to February 2 for 80 world-class professionals and amateurs going head-to-head in a 72-hole stroke play. Big names like the latest Sentry winner, Hideki Matsuyama will tee off alongside Rory McIlroy, Justin Thomas, and the defending champion Wyndham Clark.

With a $20 million prize purse on the line, the event is a must-watch with multiple PGA tour stars making their seasonal debut as well. The star-studded field will air on Golf Channel from Thursday to Sunday. The event is split on two courses, Pebble Beach Golf Links and Spyglass Hill Golf Course. Over the decades, the AT&T Pebble Beach Pro-Am leveled up big time after earning Signature Event status in 2024. So, what was the journey behind eventually bringing this serious star power?

Pebble Beach Golf Links, a wavy history

Salty air, pacific landscapes, and charming sunlight have always been the natural aesthetic of Pebble Beach Golf Links. In 1937, the course hosted its first Pro-Am under Bing Crosby with Sam Snead claiming victory and a $500 winner’s check. But, let’s backtrack a little. Pebble Beach Golf Links began as the vision of Samuel F.B. Morse, who teamed up with Jack Neville and Douglas Grant to create a stunning yet challenging course. Opening in 1919, it quickly became a masterpiece, with Morse later enlisting architects to fine-tune its design. When The California Golf Association called for tougher challenges, Morse rose to the occasion, lengthening pars and adding hurdles. By 1929, Pebble Beach was ready to host its first major, the U.S. Amateur Championship.

Jack Neville had illustrated the origins as a natural course that needed few man-made features. “Years before it was built, I could see this place as a golf links. Nature had intended it to be nothing else. All we did was cut away a few trees, install a few sprinklers, and sow a little seed,” he expressed to the San Francisco Chronicles in 1972.

The course has gone through multiple architectural changes. Seventy years after its last changes in 1929, Jack Nicklaus designed a new 5th hole on a prime oceanfront land. This addition wrapped up Samuel Morse’s dream of a course with uninterrupted views of the water, making it the final big change for the historic course. Ahead, as Pebble Beach geared up for the 2010 U.S. Open, Arnold Palmer led the charge in improving the changes with better greens, bunkers, and tees. More in the upgrades, the course was stretched to a solid 7,040 yards to keep it challenging for the professionals.

Pebble Beach Golf Links has had some of the most passionate architects. In that sense, Morse’s love for Pebble Beach ran deep, 50 years to be precise, until passing away in 1969. He founded a company (Del Monte Properties), and bought the golf course himself during his search for a potential buyer! As years passed, the AT&T Pro-Am enriched the venue’s history with the Pebble Beach Golf Links starting early in 1947. Spyglass Hill Golf Course didn’t host it until 1978.  With such a rich history, this historic Cali course is sure to have some interesting moments, let’s have a look.

The Pebble Beach, a time machine of records

In 1947, Bing Crosby brought the tournament to Pebble Beach, renaming it the Bing Crosby National Pro-Am after it had spent six years at Rancho Santa Fe. The event grew into the Crosby Clambake and eventually became the AT&T Pebble Beach National Pro-Am. Through the years, iconic moments have unfolded, like Tiger Woods’ 2000 win at Pebble Beach, which was followed by his U.S. Open victory at the same course that year. Dustin Johnson also made waves, winning back-to-back titles.

Cut to 2024, the PGA Tour kicked things up a notch, making the AT&T Pebble Beach Pro-Am a Signature Event with a focus on professional play. That year, Wyndham Clark blew the field away, finishing with a 12-under 60, setting the course record for the lowest score ever at Pebble Beach Golf Links. It was a day!

Sitting on such a culture, the AT&T Pebble Beach Pro-Am has truly earned its stripes. Through jaw-dropping scores or suspenseful wins, it’s no wonder this event keeps drawing the best in the game.