“We’re breaking 50 today,” this was all that the golfer in the Reebok advertisement revealed while getting off a golf cart and lining up for a stroke. No face, no names, yet it was clear to every golf enthusiast who it was coming from. A few hours ago, Bryson DeChambeau revealed that he and his LIV team have partnered with Reebok Golf as if the fans hadn’t already guessed it.
“To tee off the official relaunch of Reebok Golf, we are excited to welcome Major Champion, @brysondechambeau and his LIV Golf team @crushers_gc to the brand. This is just the beginning,” wrote the brand on X.
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Having the support of the $2.5 million company is a step towards success for the 31-year-old. But he is not the first man to capture a grand deal. Let’s take a look at some of his fellow LIV Golf pros who have also signed lucrative sponsorship contracts recently.
Nike aligning with Brooks Koepka & Smash GC
Back in January 2024, Nike broke its 27-year-long bond of sponsorship with the GOAT, Tiger Woods. Looking for fresh prospects, Nike got in touch with Brooks Koepka, the pro they have been sponsoring for 9 years and proposed endorsing his Smash GC team. Only a few days later, it was announced that Nike would be the shoe sponsor of Koepka and his teammates, Talor Gooch, Jason Kokrak, Graeme McDowell, and the entire Smash GC LIV Golf team.
Dustin Johnson & 4Aces crack a major deal
It can’t get any bigger than this. In July 2024, surprising news came to light regarding Dustin Johnson & the 4Aces. Considered one of the most successful LIV Golf teams, 4Aces had a major private aviation partner. They aligned with Magellan Jets as their official air travel partners.
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Dustin Johnson and his teammate, Patrick Reed, had previously availed themselves of the services of Magellan Jets and had a delightful experience, and decided to bring them on board to exclusively manage the private global air travel requirements of the 4Aces when the opportunity came.
Destination Sport takes a Majestick step
Once Ian Poulter‘s Majesticks GC team was formed, it was looking for sponsors that would help in increasing the visibility. One of the first sponsors to sign with his squad was Destination Sport, a sports travel company that offers exclusive options for athletes traveling globally. The Majesticks GC team signed a contract to ensure that Destination Sport takes care of the ticket and hospitality packages, fan benefits, and business travel services.
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James Dunkley, Team Principal of Majesticks GC said, “I am thrilled to announce this long-term partnership with Destination Sport. As a truly global team with tournaments in 14 destinations around the world, we’re not only excited to work with Destination Sport to expertly deliver for our team and staff, but to also create unique and engaging experiences as well as exclusive offers to benefit our fans. Alongside Destination Sport, Majesticks GC is looking forward to building on the success of our 2023 fan experience by delivering unique access and behind-the-scenes opportunities for fans in 2024.”
It’s great to see that LIV Golf teams and players can attract such great sponsorship deals. Do you think Greg Norman & LIV Golf will benefit from its teams getting sponsored by such lucrative partners? Share your views in the comments section.