Everyone knows that LIV Golf’s future has been hanging by a thread ever since they came into the field. I mean take the delayed merger and lowering viewership for example. Don’t even get started on the hate they got when they challenged the traditional rules by their 3-day tournaments, so what’s new? Well, Greg Norman, the CEO of LIV Golf, recently addressed the elephant in the room – rumors about his potential replacement.

You see, a Sports Business Journal report had folks talking, suggesting the Public Investment Fund (PIF) was looking to make a change at the top. But Norman isn’t flinching and in that latest tweet by Josh Carpenter talks about exactly that. According to Norman, he’s got a contract that runs through August 2025, and he’s not going anywhere. He’s all-in on LIV Golf, just as committed today as he was yesterday. Norman’s focus is on making 2025 a banner year, finalizing that schedule, and knocking out those key objectives. It’s business as usual for this golf legend turned CEO.

“I’ll answer it this way: My contract is through August of 2025. My commitment to LIV has been unquestioned and my commitment into the future is also unquestioned. Time will tell. Will there be a change in my role? My position and my role is to deliver 2025 and get our schedule done and all the things we need to do”, said Greg Norman

Norman also took time to recognize the amazing things his league has been doing.

Greg Norman believes LIV Golf’s franchise model is exceeding expectations

LIV Golf’s bold experiment with a franchise-based model is paying off, and its CEO couldn’t be happier. The league’s 13 teams, led by captains with a 25% stake, have sparked a sense of ownership and investment among players. This shift has even surprised Greg Norman, who initially wondered if the concept would resonate.

The turning point came around May this year when Norman saw the captains’ enthusiasm skyrocket. “The light bulb went off in the captains’ heads,” he says. “They saw the opportunity that lay ahead of them with growing their franchise.” As the teams began to grasp their potential, the energy around LIV Golf became electric.

Despite this momentum, Norman acknowledges one major hurdle which is securing a TV network deal. “Where we’re falling short is due to the headwinds in not getting a network (TV) deal,” he admits. Still, with big corporations knocking on the door, Norman remains optimistic about LIV Golf’s future and about his as well. The league’s innovative approach is clearly striking a chord – and the world is watching. What do you think will happen? Let us know in the comment section below!