Tiger Woods has cemented his legacy as one of golf’s greatest players, but at 48, his influence extends far beyond the fairway. While his on-course career may be winding down, Woods remains active in various ventures, including an online league, an architectural firm, and his fashion brand, Sun Day Red. Launched in September, the brand’s Cashmere collection blends performance-driven design with luxury, reflecting Woods’ vision of merging innovation with high-end fashion.

However, the golf community was initially not open to the brand. They dubbed it as too expensive for common people to wear on the course, and well, there was a bit of a controversy regarding the brand. But a few weeks ago, taking to his audience’s request, Mr. T expanded the company and opened up a women’s line for the same. And that might be the turning point for Sun Day Red, as ever since the brand has been receiving the love that it failed to initially.

Tiger Woods suffered from Plantar fasciitis, a common foot condition that occurs when the plantar fascia ligament becomes inflamed. And thus, he knows the importance of good footwear. The official Instagram account of Sun Day Red took to their wall and reshared a launch video of their footwear and wrote, “Building a better outsole requires prioritizing performance above all else. Footwear arrives 12.04.24. #SunDayRed”.

The shoe will have specific spike placement which is very important to the 82X PGA Tour Champion. And his company understands that too. “It starts with the feet and the kinetic chain works in tiger was at him and about getting lower to the ground,” they voiced. “We have a full ground contact plate here with our outsole.” There are, further, four spikes in the heel and five in the forefoot–these are places that generate the highest level of torque during a swing. Woods is no doubt someone for whom performance trumps everything, and as per the makers, these shoes are the epitome of it!

As it turns out, the video managed to garner the attention of the audience. And now everyone’s singing Woods’s praise.

Tiger Woods’s new launch is a hit

According to the video, due to the spikes, the shoes look like heels, and they also have a sculpted nature. But that is a secondary traction element which makes it look like that. It has six different sides to it, which makes the footwear suitable for almost every angle and terrain. That is how perfect these footwear are. The video was just the perfect marketing tactic for the golf audience. Impressed by this, people left comments like, “Best footwear team in the game!” and “Genius work!!!” under the post.

Tiger Woods stepped onto the course at Riviera Country Club in February. And that was when the world got its first glimpse at the Sun Day Red footwear. According to the website, after rigorous testing of prototypes and final models, he wore the shoes for one last test round at Medalist Golf Club and gave them the green light for competition. Taking to this, one of them even commented, “Amazing! 🔥 Let’s go!”

However, despite all the appreciation, one concern regarding the brand still looms over. And well that is the high prices of the products. Recently Tiger Woods launched a golf marker which was priced at a whopping $50, which is too much for a small accessory. The shoes have already garnered fans, and people are just hoping they are priced fairly. “Yeah these look fantastic. Please tell me they’re reasonably priced”. Another was less hopeful though. “Can’t wait for these to be $500,” they wrote.

What are your thoughts on the new launch? Let us know in the comments section below!