The hype about TGL is spreading like wildfire thanks to the involvement of some of the best golf players in the world. Co-owners, Tiger Woods and Rory McIlroy‘s futuristic project is touted to be the biggest development in the history of golf. Tomorrow’s Golf League is set to change the landscape of professional golf and everyone is excited about it.

With so much going on for Tiger Woods & Co, it has now attracted the attention of another major sponsor to back them up. So which is this mystery $19.36 Billion worth of brand collaborating with the TGL?

The Tiger Woods effect

The TGL already had an impressive sponsor profile. Genesis Motor officially joined the lineup as the automobile partners of Tiger Woods and Rory McIlroy’s league back in June 2024. The brand has previously been associated with various green grass golf initiatives alongside TGR and Tiger Woods. The brand is also host to the Genesis Invitational, a premier PGA Tour event. So it didn’t come as a surprise when they were announced as one sponsor of another Tiger Woods business.

‘Businessolver‘ is an Iowa-based company that has also invested in the TGL. Forbes ranked The company as one of the best employment solutions organizations in 2024. Businessolver has been a sponsor of the company since August 2024. Apart from these two, the TGL is also backed by SoFi as the presenting sponsor and home of the digital indoor golf course at the SoFi Center.

Now the TGL has gained another sponsor in the form of Best Buy, one of North America’s leading specialized retail electronic brand of stores. The $19.36 Billion company is the official Retail Technology Partner of the league as revealed by a golf journalist at Sports Business Journal, Josh Carpenter on his X account.

The limited number of sponsors does indicate that the contracts with either of the sponsors are lucrative. However, there is no precise information available about the figures so far. However, experts believe that the TGL will generate $5-8 million annually from its sponsors for category exclusivity.

That’s quite a package considering that the TGL model is still isn’t a proven profitable concept. So what can we expect from the Tiger Woods and Rory McIlroy-owned league going forward?

The Future of Golf created by the GOAT of the sport

With Best Buy in the loop, the TGL will have access to over 1,000 retail stores nationwide to market the league effectively. Best Buy also brings in prominent national ad spots, in-competition integrations, stadium activations, and digital and social media content. The CMO of Best Buy, Jennie Weber shared her views on the brand’s association with TGL today, “We know better than anyone how technology can help people take what they care about most to the next level, and for many, golf is that huge moment in their lives. Whether they’re competing on the course or tuning in at home to follow their favorite players.” Jennie further added, “We’re excited to partner with TGL to help bring to life an exciting and innovative experience for sports fans and show them how tech can enhance the game they love.”

It’s clear that Best Buy considers TGL a very lucrative opportunity. With the league kicking off on January 7, 2025, it will be interesting to see how well their commitment pays off. Fans can catch all the action live on ESPN and ESPN+. The schedule for the event has already been released on the TGL website and social media.