‘This Must Be a Joke’: Outrageous News About AT&T Pebble Beach Pro-Am Makes Golf World Appalled

Golf has always been considered a sport for elites because its gear and merchandise are extremely costly. Well, truly, this is where capitalism comes into play; brands are now charging hefty amounts at the cost of their brand name. It has left golf enthusiasts feeling that they are paying a premium for their favorite sport. And the price of merchandise available at the 2023 AT&T Pebble Beach Pro-Am is an example of it.

The capitalist firms have now started making money on the emotions of the die-hard fans of golf. The recent tweet from the official account of Caddie Network left the entire sports community in shock. The tweet sparked a widespread debate about the capitalistic mindset in golf.

Fans reacting to the hefty prices of merchandise in the Pebble Beach merchandise tent

In the most recent update, the official Twitter handle of Caddie Network shared a picture of a jacket priced at $505 in AT&T Pebble Beach Pro-Am. The jacket is thought to be by Galvin Green, with one exception: it bears a Pebble Beach logo. The fans, just like any debatable issue, had mixed reactions to the cost of the jackets. Some thought the brand was worth spending that much on. However, others have had completely opposing viewpoints.

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Capitalism drives all sports today, leaving fans and professionals in a dilemma. Big tournaments raise prices to unimaginable levels, leaving everyone stunned, such as a jacket that could cost hundreds less at Cypress.

Fans are also driving up prices by buying anything that comes with a brand name. Some of the Twitter handles have even reasoned out the pricing of the jacket. They have argued that Galvin Green and Zero Restriction products fall within this range, thus pointing out that there is nothing wrong with the pricing of the jacket.

However, most fans have called out its inherited capitalistic nature of it. Fans have debated golf’s elitism and how high prices cut out the average person.

But then, one cannot deny the fact that everything is relative. If one is spending $1200 on rounds and $450 on Masters entry tickets, then why would they mind wearing a brand at $505? The price has legitimized the practice of forcing people to make puns.

What is your opinion on the pricing of the merchandise? Drop your thoughts in our comment section below.

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