The Great White Shark Greg Norman Once Spilled Beans on How Multi-Billion Dollar Company Helped Him Design His Incomparable Brand Logo

Greg Norman is a man of many talents. Beginning from his remarkable professional golfing journey to owning and running several businesses successfully, all the way to launching the LIV Golf league. The legend has done it all. However, one thing that remains significant to the 67-year-old even after so many years, is his nickname the “Great White Shark”. And after he got his name, a very interesting story leads to how he turned the “shark” image into a well-identified logo!

How did Greg Norman get the shark logo?

Norman never wanted to be a ‘ceremonial golfer’. The former champion was scared of losing his identity of being at the top after he retired from professional golf. And so, he had a unique master plan that kept him in the eyes of fans for a long time even after his retirement. The business shark opened up several businesses in all kinds of fields including real estate, clothing, wine, and restaurants.

But one thing that was common among all his businesses and ventures, was his identity of being a shark. And his brand got even more amplified due to his famous “shark logo”. But how did the idea of having one such logo land his head? According to sources, the golf star got his hands on the unique logo in the 1980s. And it was after he signed an endorsement deal with Reebok.

The company wanted to come up with a special collection of golf wear. They wanted to call it the ‘Greg Norman Collection’. According to the LIV Golf CEO, it was the same brand that designed the logo for him. “Reebok formulated the shark logo, and it got traction,” he said. But at the same time, the brand started to focus on making it the main logo for the collection.

Read More: Why Is Greg Norman Called the Shark?

“The Greg Norman Collection used to have the shark and Reebok [logos], but the company’s ultimate goal was to have the shark more prominent than Reebok and then ultimately just have the shark,” he explained. After getting the logo licensed from Norman, the famous sports brand gave him the logo. And the entire process was very informative for the golf ace. According to him, it was the logo that gave him most of his motivation to start his own company in the first place.

Greg Norman has left a huge impact on the golf world as well as other industries as well. And his enthralling journey to success is a great source of inspiration for young golfers.

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