The Ladies Professional Golf Association is not unknown to anyone involved in the world of golf. The American organization for female golfers has top names from the industry in its field. However, the question arises, is it actually achieving its full potential? If not, why?
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The LPGA is the pinnacle of women’s golf, at the moment. However, is it at its potential peak? This was answered by Lisa Cornwell in a recent tweet.
Is the LPGA Tour achieving the best of its potential?
It is a known fact that there exists a lot of disparity between the men’s and the women’s tours, especially when it comes to viewership. As the inadequate streaming of the events of the LPGA Tour continues, its potential for growth drops.
Read More: Ranking the 10 Richest LPGA Golfers in History ft. Lexi Thompson
This problem has been brought to light time and again by multiple players involved with the LPGA, including famous names like Jessica Korda. Michelle Wie was also not far behind in expressing her opinion on the matter. She said, “Money makes money. There has to be a significant investment from broadcast and networks to put in the same amount of network investment on the LPGA Tour.”
The major problem is that of investment and the use of adequate technology when it comes to the broadcasting of women’s games. The disparity in pay is also not a hidden reality no one can deny.
The @LPGA Tour will never grow the way it could (or should) with this current TV contract. It’s stifling the women’s game.
— Lisa Cornwell (@LisaMCornwell) November 13, 2022
Recently, Lisa Cornwell reacted to the same. Cornwell is a renowned journalist, sportscaster, former Golf Channel host, and currently the PGA tour’s streaming analyst. The talent house recently criticized the Ladies’ Professional Golf Association for its inability to achieve the growth it potentially could.
She blamed the current TV contract being the reason why LPGA’s growth is stifled. According to her, the LPGA needs a network partner that empathizes with the motto LPGA stands for and gives it the right spot in media.
She said, “The LPGA Tour will never grow the way it could (or should) with this current TV contract. It’s stifling the women’s game.”
It is high time we realize that it is so much harder for women in the world of sports to prove their worth. Proper institutional setup is the bare minimum that can be provided in order to make both the Tours stand on an equal pedestal.
How did fans react to this suggested LPGA Change?
Fans on Twitter were quick to react. The platform was filled with diverse views. These are some of them. While some were just curious, others gave useful suggestions.
How would you fix this? I enjoy watching the LPGA a lot of times over the PGA tour
— Danny Z (@5432Bogeyman) November 13, 2022
Just so we are clear — I want to watch this tournament more than the other two golf events on Tv today. pic.twitter.com/itB4JFHAS1
— Aaron Nolan (@AaronNolanNews) November 13, 2022
Was really enjoying watching the coverage yesterday
Too bad NBC/Golf Channel obviously don’t care enough to exhibit LPGA events properly
— Tucker Booth (@TuckerDaleBooth) November 13, 2022
That's not the way the LPGA was treated when I captained the ship in the early 90s. Sadly, things have changed. 😥⛳
— michaeljwhelan (@mikejwhelan) November 13, 2022
I sadly agree. Many years ago I met and interviewed for a Senior Executive position with the LPGA. My goal, to grow and market the LPGA with the same vigor I did the Golf Channel. Needless to say they passed on me & all of my progressive ideas. I love the LPGA. They deserve more!
— michaeljwhelan (@mikejwhelan) November 13, 2022
I agree, how do you fix it?
— Mark Luftig (@Mark_Luftig) November 13, 2022
All too true.
— Douglas Newman (@Dougjnew12009) November 13, 2022
Richest LPGA Golfers throughout history
LPGA Tour is undoubtedly the premier institution in the field of women’s golf. The tour’s story began in 1950 when 13 brave and bold women launched the LPGA with the dream of providing a platform for women to play professional golf.
Ever since it has had top players play in its events and is at the pinnacle of women’s golf worldwide. Therefore, it is safe to say that players involved in the said Tour’s events throughout history would have made a fortune, both literally and metaphorically.
The career money earned by the top ten players throughout LPGA Tour’s history runs in tens of millions. The highest-earning golfer of all time is the famous Swedish professional golfer, Annika Sorenstam, having a career earning of $22,583,693. Sorenstam is followed by Karrie Webb with career money worth $20,293,617, and Cristie Kerr with $20,166,399, for the second and third-highest-earning members, respectively.
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The aforementioned players are followed by the following names in order of their ranking respectively: Inbee Park, Lorena Ochoa, Suzann Pettersen, Lydia Ko, Stacy Lewis, Juli Inkster, and Lexi Thompson.
As expected, Lexi Thompson is one of the ten highest-earning players in women’s golf. Lexi has a career worth of $13,394,372. She is the tenth richest golfer in LPGA Tour History.
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What do you think about this LPGA update? Share your views in the comments section below.
Watch this story: Veteran LPGA golfer explains why the women’s game is struggling