In the realm of sports, Arnold Palmer’s legend transcends the boundaries of time. Seven years after bidding farewell to the mortal greens, recent reports have brought forth the enduring reign of Palmer as the top-earning athlete. Beyond the fairways, his extraordinary career and posthumous financial wins speak of a tale of an influence that keeps unmoving.

Days after raking the headlines for being the top earner, Arnold Palmer yet again takes the spotlight after his estate threatens to sue a beverage company over a controversial and derogatory terming.

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A cheeky response to Arnold Palmer’s estate

Dexerto recently took to their X handle to update the golf world about Liquid Death, the $700 million beverage company about to face a legal threat from Arnold Palmer’s estate over their drink. The tweet read: “Liquid Death renamed their drink from “Armless Palmer” to “Dead Billionaire” after Arnold Palmer’s estate allegedly threatened to sue them.”

In the clash between tradition and irreverence, the legal tussle has unfolded as Arnold Palmer’s estate, which is partnered with Arizona Beverage Company, has defended the trademark for the iconic “Arnold Palmers.”

Liquid Death, the underdog in this legal skirmish, has recognized the unequal power dynamics, and so they have countered the legal claim with a playful yet audacious move—rebranding. Their drink is now called “Dead Billionaire,” a tongue-in-cheek nod to the legal battle and perhaps a subtle jab at the legendary golfer’s estate.

The newly named cans, identical in content to the original “Armless Palmer,” have made their way onto Amazon’s virtual shelves. Soon, they’ll be sharing physical store spaces with Arizona Beverage Company’s Arnold Palmer’s come spring. This strategic move by Liquid Death is not just a response to a legal challenge but also a bold and humorous statement, injecting a dose of irreverence into the beverage industry saga.

It certainly is amusing to know that the name of the iconic golfer continues to ring in the greens to date—be it in the face of gains or suits.

Palmer’s monumental wealth and business empire beyond the greens

Palmer’s journey roars far beyond the statistics of 62 PGA Tour victories and a modest $7 million in career earnings. In recent days, a revelation has unfolded—a colossal accumulation of $850 million—that has positioned the golfer as the third highest-earning athlete of all time. This impressive wealth materialized not in the prime of his playing days but in the afterglow of life.

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The golf maestro left behind a legacy that is framed around the greens and blueprints, designing golf courses that bear the mark of his years as a pro golfer. The ownership of the Golf Channel has added a new dimension to his portfolio, further solidifying his financial prowess.

But Palmer’s entrepreneurial spirit doesn’t stop there. A footwear brand, naming rights for AriZona Beverage Co., and a canvas filled with sports history are a testament to his seamless transition from golf icon to business magnate.

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