Following a 27-year exclusive partnership with Nike that ended in January 2024, Tiger Woods has returned to the world of golf apparel and accessories design. This time, launching his own label—Sun Day Red! And the brand continuously impresses its fans. It has launched several top-notch quality products to date. Starting from the polo shirts with the motto “It’s not a shirt, it’s a mindset” to the accessories, caps, and polo trousers. The brand is “prioritizing the athlete first at every step” and has now entered the shoe game. Sun Day Red launched its luxurious $250 leather shoes today, winning a special place in golfers’ hearts, sparking an outcry over the hefty price tag.

But what makes these shoes so special? The Pioneer Cypress, as they’re called, exhibits a sleek and stylish look that’s sure to turn heads on the course. With five different colorways to choose from, including some classic luxe color combinations like deep navy blue and white, red and black, and red and white, there’s something for every golfer’s unique style.

Apparently, it’s not just about looks. These $250 shoes are performance-built. Made from high-quality leather, they offer superior comfort and support for golfers of all levels. They also have a sleek 6mm heel-to-toe drop, allowing the golfer to leverage the power of ground forces while not sacrificing support. And with Tiger Woods’ direct input, you can bet that they’ve been tested and perfected to meet the highest standards.

The waterproof pairs were launched after Woods had taken an estimated 40 million steps on the golf course. With the Pioneer Cypress, designed by Charley Hudak, Woods aimed to create a shoe that combines style, comfort, and performance in one package. Yet, the fans have a mixed reaction towards it.

With the classic color combination, it has definitely won all hearts. Social media users have called the new launch a stunning “old money classic.” While others are restless for a pair to be available in their country as well. A user excitedly asked, “UK release yet?” while another reflected on the same feeling, asking, “Coming to the UK?” Some users also compared it to the “Jordan ADG,” which costs $55 less than the Pioneer Cypress. A fan posted, “ADG 4 spiked vibes, with a little more class,” complimenting the design.

But where on one side fans are pouring their love, they are unhappy with the high price that makes it difficult for common players to have access to premium shoes. As the hours passed by, users called out the brand for its “outrageous price.” A user criticized Tiger Woods’s Sunday Red by saying, “Trust me, if you would not make them so damn expensive, your sales would increase for sure.”

Interestingly, there is a third party as well, who believes the prices should have been higher given the quality. One fan even suggested $600 for a pair of Sun Day Red shoes. Though the new launch has a mixed reaction, the classic pairs quickly, make their way from fans’ hearts to their shopping carts. But what’s the secret sauce behind this brand’s success? For Tiger Woods, Sunday Red is more than just a label—it’s his baby, and he’s pouring his heart and soul into it. And the 43-year-old PGA pro has some favorites too!

What’s Woods’ top pick from Sun Day Red?

Let’s just say he’s perfectly smitten with Sun Day Red’s classic polo shirts. These stylish tees feature the brand’s iconic logo and motto, “It’s not a shirt, it’s a mindset.” And why not? These polos are par-fect for both on and off the course paired with Sun Day Red caps. This sleek accessory has become Woods’s trademark, and he’s rarely seen without it. It’s his go-to accessory, and he’s capped off his look with it.

By wearing his own brand, Woods is walking the walk and showing the world what Sun Day Red is all about. If you ask his favorite from the winter collection, it would be the Training Dry Hoodie. Woods’ expertise shaped every aspect of this sleek, versatile design. He knew exactly what he needed—a lightweight, breathable hoodie to keep up with his intense training sessions; even in the sweltering Florida heat.

The 48-year-old wanted a go-to piece so he could throw on and head straight to the range to hit balls. And that’s exactly what he got with the Training Dry Hoodie. This cold-weather essential is designed in a way to keep Woods warm and focused without weighing him down. Whether he’s tackling a grueling practice session or braving the unpredictable Florida weather, this hoodie has got him covered.

With its cutting-edge technology, including moisture-wicking fabric and four-way stretch, this hoodie is designed to move with the shots, and not restrict golfers. The hoodie truly combines functionality and style, making it a hole-in-one choice.

What are your favorites from the new Sun Day Red collection? Share your taste with us in the comments below!