THE PLAYERS Championship Sponsors 2024: Sources for $25M Purse Explored

The Florida Swing continues on the PGA Tour! At Ponte Vedra Beach, THE PLAYERS Championship is fast approaching. The illustrious event is returning for its 50th edition to TPC Sawgrass, its home since 1982. From the largest purse of $25 million on the PGA Tour in 2024, the winner will take home a whopping $4,500,000. Scottie Scheffler is returning to the field as the defending champion and will definitely be eyeing the intricate golden trophy.

With such a lucrative purse on board, one could not help but wonder about the financial pillars of the unofficial fifth major. Interestingly, THE PLAYERS Championship has some big names on board! Let us dive deeper to know more about the giants who are sponsoring TPC this year.

How are sponsors celebrating the 50th anniversary of THE PLAYERS Championship?

Sponsors such as Comcast Business, Morgan Stanley (NYSE: MS), and Optum are on board with THE PLAYERS Championship.  Comcast Business was announced as one of the three TPC partners and replaced Grant Thornton. “We’re proud to partner with the PGA Tour and are excited for the future of The Players Championship and the Comcast Business Tour Top-10,” said Eileen Diskin (CMO).

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TPC’s Executive Director, Jared Rice, was grateful to have Optum and Morgan Stanley on board. He was elated for the arrangements made in favor of the tournament. “It is because of the backing of these proud partners that we can showcase one of the premier events in sports while giving back to the community that supports us,” said Rice.

In addition to the sponsorship, Morgan Stanley has partnered up with Justin Rose to offer an amazing fan experience. Fans can check out the Morgan Stanley Fan Experience Tent, where they can recreate three storied shots from PLAYERS history at a putting bay and win exclusive prizes. The famous Eagles For Impact program is also getting revamped this year. In addition to donating $5000 for every eagle made, MS will donate an additional $50,000 if 50 or more eagles are made in the tournament.

Along with these big names, TPC will also be joining hands again with its exclusive partner, celebrating the tournament’s 50th anniversary milestone. The partnership will offer many benefits to young fans, making the championship even more exciting. 

TPC’s exclusive partnership is targeted towards young golf fans

The event is once again partnering up with Nemours Children’s Health. It is the tournament’s youth sponsor that will host the highly popular Kid Zone and Autograph Zones. The Kid Zone will be located steps away from the main entrance and the fan shop and will be open to the public from March 12–17 from 9 a.m. to 5 p.m. The facility will be decorated with a coloring wall, a life-size operation surgery game, and a photo booth, among other activities, for golf fans under the age of 16.

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At the Autograph Zones, children can secure autographs from their favorite golfers as they submit their scores near the clubhouse. Admission for anyone under the age of 16 will be complimentary. Alongside Nemours Children’s Health, there will be a family lounge too, presented by Wolfson Children’s Hospital, to provide help with the infants. 

Fans are expecting this tournament to be a fun-filled experience and, of course, to witness great golf as well. Stay tuned to find out how the fun and competition unravel at the greens of TPC Sawgrass.