Love was in the air this Valentine’s Day, but for one PGA Tour pro, it came with a generous serving of sass. After Adam Hadwin struggled through a challenging first round at the 2025 Genesis Invitational, posting an 83 (+11), his wife Jessica turned his scorecard into Valentine’s Day entertainment, proving once again why she’s the undisputed queen of social media wit.

Before unleashing her comedic talents on Adam’s scorecard, Jessica had shared a heartwarming family photo featuring herself, Adam, and their daughter with the simple caption “Forever Valentines.” But as the day progressed and Adam’s round unfolded, her tone shifted to her trademark humor. “I made a series of valentines/memes from Adam’s scorecard yesterday to try to cheer him up,” Jessica shared on X, following up with a meme suggesting that while Adam’s score on Hole 9 wasn’t attractive, he certainly was. She playfully added, “I’d post more, but I fear my family might see them.”

The post came after Jessica posted a series of updates tracking Adam’s challenging day at Torrey Pines, including a GIF of someone being comforted with a broomstick near a toilet, captioned with her typical disclaimer about not taking things too seriously.

This isn’t the first time Jessica has turned her husband’s golf struggles into social media gold. When Adam was mistakenly tackled by security at the 2023 RBC Canadian Open, she quickly tweeted, “Thrilled to report @ahadwingolf is still alive. True Canadian: apologized to the guard post-tackle.” Their dynamic has become a fan favorite, with Adam often playing along. After this latest round, he quote-tweeted one of Jessica’s posts with, “At least I’m consistent… consistently finding new ways to entertain you 😂”

The couple’s social media saga took an interesting turn during the 2024 Credit Card Fee debate when Jessica playfully jabbed at Adam’s career earnings, posting, “$24M+? Let me know when it’s $25M 😉.” Adam’s witty response? “Korn Ferry earnings put me over $25M. Expect a 3-course meal tonight.” Even his slow play hasn’t escaped Jessica’s radar—during the 2023 U.S. Open, she cheekily announced she was “just doing my part to fight slow play 🫡”

In a 2024 PGA Tour video feature, Adam acknowledged his wife’s social media prowess, saying, “She keeps me grounded—even if it’s at my expense!” Their exchanges have become so popular that fans often wait for Jessica’s takes on Adam’s rounds as much as they do for the actual golf. The balance of humor and support has created a template for how couples can navigate the high-pressure world of professional golf while keeping things light.

Beyond the Hadwins: Golf’s Power Couples Redefining Social Media Presence

The trend of golf spouses bringing personality to the sport through social media has grown significantly in recent years. Michelle Wie West and Jonnie West often engage in spirited online exchanges about their competitive nature, with Michelle frequently posting about their putting competitions at home. Their content ranges from practice ground challenges to playful debates about golf course design preferences.

Paulina Gretzky has mastered the art of highlighting Dustin Johnson’s behind-the-scenes moments, particularly his transition into dad life while maintaining his professional career. Her Instagram stories during tournaments have become must-watch content for fans wanting to see DJ’s lighter side. Meanwhile, Rory McIlroy and Erica Stoll maintain a more subtle online presence, but Rory has often credited Erica’s witty support during tough rounds for helping him maintain perspective.

The impact of these social media interactions extends beyond mere entertainment. They’ve helped humanize professional golfers, showing them as real people with families, struggles, and moments of levity. Tournament broadcasts have started incorporating these social media moments into their coverage, recognizing how these personal glimpses enhance fan engagement and bring new audiences to the sport.

Despite the tough opening round and subsequent withdrawal, the Hadwins ended Valentine’s Day on a sweet note, with Jessica sharing a family photo captioned ‘Forever Valentines.’ It seems that in the Hadwin household, love conquers all—even an 83 at Genesis. What do you think about Jessica’s creative way of supporting her husband through tough rounds? Let us know in the comments section below!