Patrick Cantlay’s Landmark ‘Hat Deal’ With Apollo Global Explored

Patrick Cantlay has a new sponsor on his hat! After splitting with Goldman Sachs last year, the 8-time PGA Tour winner recently partnered up with one of the giants in the world of asset management, Apollo Global Management, which handles investments and retirement services for people in various countries, including the United States.

Signing Cantlay was an early move by the company and a unique one, as the 31-year-old is the first-ever ambassador from the golf world to represent Apollo and Athene. Why did the company choose Cantlay as its first ambassador from the golf world?

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Patrick Cantlay is not only the first-ever golfer but also the first athlete signed by the New York-based company. The two announced their partnership before The American Express, as the private equity company is trying to grow its base to reach a more deeply pocketed individual market base.

The CEO of Apollo, Mark Rowan, has said that the firm’s prime focus for the next five years will be to gain high-net-worth individual clients. While giving a presentation at Goldman Sachs, Rowan exclaimed, “So where is the puck going? … The puck is going to retail, high net worth,”

By acquiring Cantlay as its brand ambassador, Apollo Global Management, which has more than $800 billion of assets together, will attract individuals who are interested in investment and retirement plans through various campaigns. The company’s co-president, Jim Zelter, said Cantlay’s “Relentless pursuit of excellence, commitment to his craft and rigorous approach to the game aligns with our approach to investing,” one of the reasons why they chose Cantlay.

While the firm was sure about Cantlay being the perfect partner, the 8-time PGA Tour winner also went on record and shared his reasons as to why he had added Apollo and Athens to his illustrious resume, which will sit on his hat for the coming days.

Patrick Cantlay talks about his deal with Apollo 

The Long Beach native had examined why he signed with Apollo and became the first athlete sponsored by the asset management firm. It was because Apollo was the most suited partner, as his investment pursuits matched theirs. In a conversation with the firm, he said, “Apollo’s track record of success and high-performance culture resonates deeply with me.” 

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Comparing the execution of Apollo and Athene to his “ethic and commitment” while playing, Cantlay was certain that the asset management firm approached “investing with that same rigor and focus on results.” The two are aiming to prosper and make the next out of the partnership for success “both on and off the course.”

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