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Debate

Has Paige Spiranac's social media success overshadowed her golf career, or is it a natural evolution?

The golf and social media sensation, Paige Spiranac, made her mark on the course professionally in 2016. But it was not 2016 when she started to impress fellow golfers, she had been on the course since junior level. She won five tournaments on Colorado’s junior golf circuit and the 2010 CWGA Junior Stroke Play.

Starting in 2016, she won her debut tournament, which was the Cactus Tour by defeating Hannah O’Sullivan. However, since then, she has been victoryless. Now that she has been away from the course for a while, she can only be seen on social media showcasing her game and practice with her glamour alongside.

Being away from the field did not affect the net worth of the golfer, as she managed to perform exceptionally on social networks. She was among the most googled individual golfers and the second most popular figure in golf in 2023. With more than seven million followers combined on TikTok and Instagram, she has become an influential personality, but what’s even more interesting is her net worth. As of 2024, the former golfer has reached a $3 million net worth. However, only a small portion of it came from golf.

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Initially, her best season earnings were $8000 in 2016, but now things have changed for the social media sensation. She now makes approximately $8477- $12716 for a single social media post on average. Compared to Scottie Scheffler, she makes 2-3 times more even having fewer followers than the world no. 1.

This is just a glimpse of her net worth, while the majority of her earnings come from endorsements, partnerships, and sponsored content. The incline in her earnings is because of her impressive social media presence. She has 4 million followers on Instagram, 399,000 subscribers on YouTube, 1.5 million on Facebook, and 3.7 million on TikTok. Totaling more than 11 million followers on all major platforms.

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Paige Spiranac’s endorsements, sponsored content, and more

What’s your perspective on:

Has Paige Spiranac's social media success overshadowed her golf career, or is it a natural evolution?

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Her charm and popularity on social media have been greater than her golf career. She has endorsed many brands of golf including Callaway Golf, Swag Golf, and 18Birdies. Also, she partnered with fitness brands like Lululemon, Women’s Health, and Sports Illustrated. The influencer-golfer is the brand ambassador of Garage Beer, Karma Tequila, X-Golf, and PointsBet USA. In an interview with Sports Illustrated about brands she supports, she said, “Find someone who aligned perfectly with your brand…’ That’s what I try to do with companies I work with.”

Paige Spiranac’s unique approach to supporting and encouraging other women through her social media makes her the perfect influence to follow. It is the reason she is the most-followed golfer (female) on Instagram. This helps her in earning the majority of her net worth. She charges $14,000 for a promotional post, which is even greater than Tiger Woods.

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The special earning away from her profession is the major driver of her net worth. However, she also has her fair share of philanthropy as she supports charity organizations and is the brand ambassador of the Cybersmile Foundation. After the long break from the course, now fans expect her to come back. With her exceptional popularity, she will be the most cheered player in the course. Are you excited about her comeback? Share your thoughts on the influencer-golfer comeback in the comments section.

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