The financial terms in the golfing world have exploded. With the arrival of the LIV golf series, numerous professionals have switched over for a paycheck few could fathom. Guess what, this is also the age of social media, which means recognized faces on Tours are minting money from the simple act of recycling an odd sponsored post on their feed.
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If things couldn’t get any weirder, the most followed golf athlete doesn’t even play the sport anymore – she is former golfer Paige Spiranac, whose earnings from social media posts have been recently revealed.
How much following does Paige Spiranac enjoy on social media?
The ‘Golf Goddess’ is the most followed individual in the golf world. She has over 3.6 million followers on the popular social media app Instagram. For the sake of comparison, golf legends Jack Nicklaus and Phil Mickelson have a combined 1.5 million followers.
Ever wonder what it’s like to try ALL the driver heads currently on the market? @PaigeSpiranac put them all to the test at Club Champion in her latest video!
Check it out here ➡️ https://t.co/FBuL5uPTpP pic.twitter.com/h1pTSz0x9z
— Club Champion (@clubchampgolf) August 14, 2022
Even Tiger Woods, one of the most recognizable faces on the planet, falls a bit short of Spiranac’s tally with 3 million followers.
How much does Paige Spiranac make through social media?
Despite her initial struggles as a pro, Paige continues to maintain a deep connection with the sport. She writes a column for ‘Golf Magazine’ and shares her views on the sport in her podcast ‘Playing around with Paige Renee’. She has a chain of brand endorsements as well, which includes 18Birdies, Mizzen + Main, Philip Stein Watches, PXGSwag Golf, Points Bet, Club Champion, and Flag Pole. Additionally, she is also a Sports Illustrated swimsuit model, which further channels her growing popularity.
Read more: Paige Spiranac Reveals Her Least Favorite Major Championship in Men’s Golf: ‘Could Be Better’
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All these endorsements have essentially put the ex-golfer on a higher pedestal than any other figure in the sport. This has led to Paige Spiranac earning up to $14,072 per post, which is more than the reported $11k per post demanded by Tiger Woods. Former World No.1 Rory McIlroy also features on the list, earning $10k for every social media post.
Where does Spiranac stand amongst other social media stars?
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While she bosses the earnings in golf, Paige is still a long way off amongst other sports stars. The 27-year-old ranks 56th on the social media rich list which features 18 soccer players in the top 20. The list is led by soccer icons, Cristiano Ronaldo and Lionel Messi. While both enjoy top honors, it’s the former who is the clear winner, raking up almost double that of his closest rival.
Watch this story: Why did Paige Spiranac switch states and move to move to Colorado?