‘Overpriced and Cheap Material’: Tiger Woods SDR Gets Called Out by Fans After New Collection Reveal

“A symbol of excellence, commitment, and determination,” the all-new Sun Day Red Camo Collection has its roots in this triad. Tiger Woods’s new mastery for his apparel brand finds its inspiration from a select group of armed forces during the 1960s who adorned a tiger stripe camouflage, considered the “best camo technology of its time.”

Carrying the same spirit, Sun Day Red’s newly crafted pieces have been infused with modern materials and colorways, hoping to serve a particular kind of customer: the ultimate competitor. The brand envisions that this individual finds solace when surrounded by chaos and skillfully transfers this idea into their new curation.

A total of nine exclusive pieces have made their way to Woods’s brand’s website so far. From the Nebula Hat’s promise to provide guaranteed comfort and confidence to “performance-driven” Polo shirts, “relaxed yet refined” camo shorts, and even a promise of strong presence off-the-course in the form of the Bomber Jackets, Woods seems to have all bases covered. The lowest you can get your hands on Sun Day Red’s latest launch is $40 for its Nebula Hat, while the prices peak at $225 for the Bomber Jackets.

As soon as the news of the 48-year-old sensation’s new launch made its way into the golf world, fans came together to share their opinions on the fresh launch. Not all of them, however, were thrilled by this new take by Sun Day Red. The majority of the fans seemed dissatisfied with the brand’s under-delivery of their promise of excellence thus far and made their dissatisfaction heard on social media.

Fans get candid about Tiger Woods’s SDR’s new stride in the fashion world

A dissatisfied fan wrote, “Too expensive,” highlighting the unaffordable nature of Sun Day Red for many of Woods’s fans. The brand has been frequently criticized in the past for curating simplistic pieces that retail for insanely high prices, leaving fans baffled.

Another fan was quick to add, “Overpriced and cheap material,” raising the long-standing question of the brand’s staggering quality. Since its launch a few months ago, Tiger Woods’s brand has been negated on several grounds by fans, with quality and its perceivably confusing logo being two of the most popularly criticized metrics. At the PGA Championship as well, the quality of the clothing came into question as Woods’s sweaty malfunction came to light.

Jumping onto the wagon of disheartened fans was this other fan who wrote, “What an absolute travesty of a brand, all things considered. I had real high hopes for this.” This highlighted a crucial aspect: how fans thought so highly of this post-Nike brainchild of Tiger Woods and how its subsequent launches have left them wanting for more, in a state of sheer disappointment. Ever since its launch, the brand has been under the radar, for its logo, designs, quality, price, and whatnot.

A user on X stepped into a more preachy role when they wrote, “Should have never left Nike,” terming the 82-time PGA Tour winner’s separation from his 27-year-long partner Nike as an uncalculated decision. His partnership with Nike was a very lucrative one, and ever since parting ways, Taylormade’s and Woods’s collaborated efforts have failed to win fans’ hearts.

Another more perplexed fan was quick to add humor to his expression and wrote, “Deer aren’t gonna be able to see me now,” deeming the camouflage’s use to mix well with the greens as limited to hiding from the fauna. It seems Sun Day Red’s idea behind the launch, the ultimate competitor expressing their inner soul’s peace amidst the chaos, has not translated in line with the brand motto of “excellence, commitment, and determination.” Instead, the fashion statement intended by the brand remains a mystery to its target audience.

Even though social media seems to have passed a verdict against Tiger Woods’s new luxury collection, it is now live on the Sun Day Red website. Let us know in the comments below what you think of it!