The Open Championship returns to Royal Troon! Celebrating its 152nd edition, the oldest golf major visits the treasured venue for the tenth time. While Scottie Scheffler, Xander Schauffele, and Bryson DeChambeau have already taken over the past three majors, this is the last chance for the top players to grab a victory at the prestigious event.

With a purse size of a whopping $17 million, the winner takes home prize money of $3.1 million, along with the coveted Claret Jug and 600 FedEx points. With such a lucrative purse on board, it is obvious that you must be wondering about the financial pillar of the final Major of the season. Here’s how the Open Championship has increased its purse size this year.

The purse of the Open Championship has increased by $500,000. That is because it has been backed up by the loyal support of some of the most luxurious brands in the market. Here are the list of sponsors of the 2024 Open Championship:

Hugo Boss

One of the leading companies in the global apparel market, Hugo Boss, made its first debut in the market of golf sponsorship in 1985 by supporting Bernhard Langer. Since then, it has been an integral part of the sport. It is also one of the primary sponsors of the fourth men’s Major. Earlier, the company has also supported individual players like Martin Kaymer, and 2016 Open Champion Henrik Stenson.

Doosan

The global EPC leader in power generation and construction equipment has been introduced as a new sponsor to the Open Championship team this year. Trying to develop and expand its supply in the field of technology with eco-friendly solutions, the company will heavily benefit from getting its brand promoted on the international platform.

HSBC

In the United Kingdom, HSBC has paired up with the R&A, which stages the Open Championship, to support a program called the HSBC Golf Roots. It is solely focused on promoting golf. Being primarily committed to the growth of golf and its awareness all across the globe, it has turned out to become one of the most significant patrons of the men’s final Major of the season.

Mastercard

Mastercard has been on the sponsorship team of the Open Championship for over a decade now, since 2012. It is the official card of the Majors and gives added benefits to the cardholders. If one has a Mastercard, you can easily get access to food, beverages, and VIP seating areas at the venue of the event.

Mercedes Benz

It has been over 3 decades since Mercedes-Benz has actively been a part of both amateur and professional golf. For the Open Championship, it has been on the sponsorship team since 2011. It also had a partnership with the Masters this year.

Some of the other brand endorsements involve Rolex, NTT Data, and Nikon. These all together help the Open Championship maintain its grandeur in the golf world. Apart from directly being involved financially, the sponsorship team also has indirect supporters that help the Majors with their services.

The official suppliers of the Open Championship

The Open Championship is given free access to the services of a wide range of brands. They provide their services for the spectators of the event or even the players, included in the package, and get to be the endorsements as well. To begin with, Loch Lomond Whiskies, which is one of the most innovative single malt distilleries in Scotland, is the official spirit partner of the event.

NetJets, which is the current global leader in the world of private aviation, has an exclusive partnership with R&A. This has made it the official private jet provider for The Open. Shepherd Neame is the official supplier, Singha is the official beer supplier, and Toptracer is the official technology and ball-tracking partner.

Apart from the suppliers, Titleist, FootJoy, and Adidas are among the official licensees of the Open Championship!