‘Not Going to Change’: Al-Rumayyan’s LIV Money Move Stamped Useless for Broadcasting By Sean McManus

A jab at Yasir Al Rumayyan? The Chairman of the CBS network, Sean McManus, has come forward to make a bold claim while taking a subtle poke at LIV Golf. He pointed out how there would not be a drastic change in the broadcasting of the sport even if the merger goes through successfully.

In a tweet, elaborating more on the same, Josh Carpenter mentioned how “an influx of cash,” be it from Saudi Arabia or elsewhere, would not “dramatically alter how golf broadcasts are produced.” McManus, in an interview with SBJ, went ahead to say, “I don’t think it will be revolutionized by just throwing more money at it,” while alluding to the sport of golf.

The core of golf telecasts

“The golf coverage in five years will look pretty much the same,” – declared the CBS Sports Head as he predicted the future that the game of golf would witness to broadcast. He highlighted how the basic premise around the coverage would not see much changes even if a supposed amount of $7 billion is invested into the sport in the form of PGA Tour Enterprises.

Adding on, he pointed out how “storytelling” is the real reason behind the success of any “golf broadcasting.” Although there would be innovative developments including the likes of HDR producing crystal clear images, well-directed audio, and creative methods of aerial coverage, McManus was firm in his belief that the kind of shots being shown along with the manner and the time at which it is being shown would not change.

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Even so, the community will witness a lot of enhancements this week as the network covers its first PGA Tour event of 2024 at the Farmers Insurance Open. He revealed how the fans sitting at home could enjoy golf on a better level with improvements including but not limited to “fly cams, 4K bunker cams, increased drone coverage” along with the return of the “popular walk-and-talk interviews with players.”

The comments by McManus might come as a shock to Greg Norman and Al-Rumayyan, whose circuit saw less than desired ratings in 2023. Nevertheless, they would be hoping to pull off a better season in 2024 while waiting for good news on the merger front. Fingers crossed!

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