Nike Moving On With LIV Golf After Tiger Woods Split? Latest Revelation Spells Bad Omen for the PGA Tour

The aftermath of the split between Tiger Woods and Nike is reverberating through the world of golf. The two of them parted ways recently, with the American golfer looking for ‘another chapter’. But it looks like Nike is the one entering a new phase before the 48-year-old.

At first, the market condition showed the clothing brand in a state of loss. However, Nike has returned with a bang if the recent rumors are true. It appears that they are ready to join hands with a team on the PGA Tour’s biggest rival, LIV Golf!

Is Nike moving towards LIV Golf after leaving Tiger Woods?

On January 8, Tiger Woods parted ways with Nike, ending a 27-year-old partnership. Now he is looking for potential sponsors, with Greyson and TaylorMade being the prime contenders. However, it looks like Nike was the first to bounce back!

Brooks Koepka‘s Smash Golf Club recently posted a picture of X with the caption, “Smashing into 2024”. But what raised the eyebrows of fans was the custom Nike shoes that came alongside it.

This cryptic tweet has consolidated a rumor that has been going on since May 2023. According to an X account that regularly covers LIV Golf, Nike was looking to acquire Brooks Koepka’s Smash Golf Club for $2 billion in 2023! A fan speculated Nike offloaded Tiger Woods so they could invest heavily in Smash GC with Brooks Koepka.

Looks like negotiations have finally come to an agreement and we will see Smash GC alongside Nike in LIV Golf. But this news also means a bad omen for Tiger Woods’s favored league, the PGA Tour.

Read More: Tiger Woods Injury Update: The 48-Year-Old Is All Ready to Win in 2024

Nike moving towards LIV Golf is bad for the PGA Tour

After splitting with Tiger Woods, Nike currently sponsors PGA Tour players Rory McIlroy, Scottie Scheffler, and Tommy Fleetwood, alongside LIV Golf’s Brooks Koepka. It also looks like Nike is now favoring the side of LIV Golf. On the other hand, the PGA Tour is losing sponsors due to their policies, as pointed out by McIlroy.

With Nike also showing a growing interest in LIV Golf, this surely should ring the warning bells in Jay Monahan’s organization. This move will mean other brands will also follow suit and look to invest in the Saudi-backed league. However, there is a possibility the amount to invest in Smash GC came from the cost-cutting plan by the clothing brand.

That $2 billion cost-cutting plan has led to a price drop in Nike shares. But it looks like they are ready to regain the loss by acquiring Brooks Koepka’s Smash Golf Club. What are your thoughts on Nike’s plans? Let us know in the comments section below.

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