Nike Makes Fans Ambivalent Following the Launch of New Tiger Woods Collection

Signing up for endorsement deals with Nike was an enormous achievement for the pro-Tiger Woods. They signed a $40m deal over five years in 1996, which renewed to $100m over the next five years. He was the talk of the town for the achievement, as he was pretty new on tour. While fans expect to watch the former number-one golfer play at Master this year, Nike has utilized the time perfectly.

Just a few days back, the sportswear company teased the fans of the golfer with major updates after a very long time. However, now the teasing has taken a new turn. The wait for the TW line of products has ended as Nike dropped a few more, and fans are going crazy.

This year is expected to be huge for Woods and all his fans. After his single-car accident in February 2021, the golfer has not played much on the golf course. Although despite injuries, he played the PNC Championship, ‘The Match,’ and hosted the Hero World Challenge. Even though he could not win, fans supported him wholeheartedly. But are they welcoming the Nike x TW products wholeheartedly too?

Are fans happy with new Tiger Woods x Nike products?

TWLEGION, the official Twitter handle that tracks and gives updates about everything related to Woods, posted a new update on Twitter. “Nike drops a couple more items from the TW Collection for this year, including a yellow hat.” They published four pictures of the new collection and shared the news. The yellow hat was the top item people talked about most.

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Although it got mixed reactions, some Twitter users immediately fell in love with the hat. However, where few appreciated the color of the hat, it received dislike from a few fans too. They did not seem very impressed with the new addition. But the second product was overall appreciated by everyone.

The light grey t-shirt with white stripes yelled Tiger, as it perfectly reflected his personality. The 15 times major championship winner prefers to wear simple clothes on the golf course. And it was evident that Nike cared about his preferences while designing it. And why won’t they? The deal with the PGA pro has given the brand substantial financial benefits. However, all in all, the fans accepted the new products.

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What are your thoughts on the new products dropped by Nike? Did you like it? Let us know in the comments section.