Once, we were almost sure that Charlie Woods finally had an apparel sponsor. No more rotation between Greyson and Nike, and back to Greyson. But we were wrong. There was no confirmed deal. In fact, his latest ‘major’ win, the South Florida PGA Junior Cup, muddies the waters further.

Last December, the teenager chose Greyson for the 2023 PNC Championship. Rumor spread like wildfire that the teenager is Greyson’s newest catch. Larry Fitzgerald, the Arizona Cardinals wide receiver, shared on his story a picture of Charlie Woods, captioning, ‘Welcome to the @greysonclothiers [Greyson Clothiers] family, Charlie.’ On top of it, Greyson shared the story on their official handle.

That, however, was no confirmation of a deal with the Detroit-HQ brand. Greyson later deleted the story from their Instagram handle. In February, the teenager was wearing a Titleist cap at the Lost Lake Golf Club during the pre-qualifier for the Cognizant Classic. Just a few weeks before that, Tiger Woods launched his clothing brand, Sun Day Red, in partnership with TaylorMade Golf.

It’s quite evident that Sr. Woods doesn’t want to force anything on his son. A few months later, Woods Jr. was back at Nike. Visuals from the Augusta National clearly showed the teenager was wearing Nike kicks, something his father ditched two years prior in the same venue.

We said there is enough freedom for the teenager to choose from any brand he wants. And Charlie Woods has tried Sun Day Red as well. At the Adam Scott Junior Invitational, the teenager picked a blue Sun Day Red tee with matching pants. Interestingly, he was wearing a Titleist cap again. Similarly, at Pinehurst No. 2, Woods Jr. once again sported his father’s brand.

Jun 11, 2024; Pinehurst, North Carolina, USA; Tiger Woods and his son Charlie Woods walk off the seventh green during a practice round for the U.S. Open golf tournament at Pinehurst No. 2. Mandatory Credit: Katie Goodale-USA TODAY Sports

During his latest victory, Woods Jr. sported a different brand; however, the logo was not clearly visible. No doubt, brands will court Charlie Woods. The landmark ruling on Name, Image, and Likeness (NIL) has opened the doors. But if his coach’s words are to be believed, the Woods family is too prudent to make any mistake so early in his career. 

Charlie Woods won’t sign any NIL, his coach believes 

The Florida High School Athletic Association passed legislation last month allowing high school athletes to sign NIL deals. Blades Brown has already signed a deal with Callaway. Surely, Charlie Woods won’t have any difficulty landing a few of them.

His Benjamin High School coach, Toby Harbeck, is not sure if that’s a good idea. “Obviously, someone’s going to go in on Charlie, but I doubt they’ll accept it… He doesn’t need the fame. He’s got that. He surely doesn’t need the money. So what’s the benefit of Charlie receiving NIL money?,” the Palm Beach Post quoted him as saying.

The words ring true. Woods Jr. drew some 500 fans at Oakland Hills. Spectators flocked around him at Lost Lake too. There were reports of elderly women bringing out their granddaughter to introduce her to the teenager. Charlie Wood doesn’t lack anything. Probably not even an NIL deal.