Tiger Woods has finally announced the end of his 27-year partnership with Nike. This has put an end to the multiple rounds of speculation on the matter of their future. Moreover, Nike has also proved that they can also be as good at saying goodbye as the fifteen-time major winner.

The split between the two, despite the heavy rumors, seemed amicable since the two showed how grateful they were for their time together. However, a recent move by Nike has put their goodwill into question. Moments after Woods announced a closed chapter with Nike, the brand made a quick deletion.

Swoosh deleted the 15x major champion from its Nike Tiger Woods page. The deletion was brought to attention by Robert Lusetich, a journalist on Twitter. With his words, he hinted that the brand got extremely lucky with Woods as they went out to find their “next Air Jordan” but ended up finding “Tiger.”

The deal between the golfer and Nike was truly one-of-a-kind and historic in many ways! The 2013 renewal of the deal allegedly made Woods the highest-paid golf athlete. The partnership between the two is regarded as the most “successful commercial relationship.”

This comes very soon after the duo announced an end to their bond, proving all speculations on the matter correct. But why did Nike move so abruptly to delete Tiger Woods’s presence from their page after sharing numerous moments filled with joy and shared accomplishments?

Nike’s eager move grabs the attention of nostalgic fans

Moments after the solidification of the news of an inevitable breakup with Tiger Woods, the sports market giant did not waste a second in deleting Tiger Woods from their online life. This spiked a rise in questioning fans filled with nostalgia as it steered away from the heartfelt goodbye between the duo.

Even after three decades of togetherness and an amicable end to their story, Nike ended its bonds with the fifteen-time major champion very abruptly online. This solidified rumors of a fractured relationship between the duo.

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Robert Lusetich also wrote, “At least now Nike won’t have to make shoes he won’t wear.” This remark took a hit at Tiger Woods’s choice to show up in FootJoy’s shoes at the 2023 Hero World Challenge during his partnership with Nike.

Nike’s quick move to remove Tiger Woods from its website in its entirety can be interpreted in many ways, but what it has done is to show the hard-hitting reality of the aftermath of bidding adieu to a sponsor.

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