‘Never a Good Idea’: Golf Fans Left Triggered After LIV Golf Faces a Supposed Major Setback by $29,000,000,000 Worth Giant

LIV Golf’s initiation has altered the world of golf. For better or worse, the players who made the decision to make the move have also had to face career-altering changes following their choice. The LIV Golf League has surely had its share of hurdles since day one.

Recently, in the midst of a merger between the PGA TOUR and LIV Golf, there’s been news that the sports apparel and footwear giant, Adidas, has taken legal recourse against LIV Golf. But what is the underlying reason for this opposition? Let’s dive in.

The ongoing rift between LIV Golf and the $29.18 billion brand

As per recent news, Adidas, the $29.18 billion sports powerhouse is suing the Greg Norman-led LIV Golf league. Further, it is trying to block five of LIV Golf’s trademark applications. This is because Adidas is claiming that their famous black and white three-striped logo and LIV Golf’s black and white four-striped logo look almost the same.

According to Adidas, this can lead to confusion in representing both the brands involved. Thus, it has sought legal action in its attempt to block LIV Golf from getting a trademark of its logo, as it closely resembles Adidas’s own logo, in their opinion.

Recently, Adidas issued an official statement about the LIV Golf logo. Adidas’s spokesman said, “incorporates three stripes in a manner that is confusingly similar to the Adidas Marks in appearance and overall commercial impression.”

This is not the first time Adidas has been involved in a LIV Golf-related matter. Neither is it LIV Golf’s first time being involved in a controversial matter. The famous brand had also ended its sponsorship deal with Dustin Johnson post his move to LIV Golf.

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However, it was a mutual decision as Johnson wanted to concentrate on his role as captain of the 4Aces GC LIV Golf Team. Fans also quickly reacted to this matter between Adidas and LIV Golf.

How did fans react to Adidas’s recent decision against LIV?

The fan’s reactions to this news were diverse. However, most of them were seen critiquing Adidas for this move against LIV Golf. Many users even pointed out the differences between the two logos. On the other hand, some users also seemed to support Adidas’ claim and agreed that the two, in fact, looked quite similar. Here are some of the reactions:

One user seemed to agree with Adidas’ stance, implying the similarities.

Another fan talked about how it is fruitless to go after LIV because of how much money they have.

Yet another fan pointed out how they can clearly spot the difference, as LIV’s logo has four stripes.

Another user compared Adidas’ attempts to stop LIV with that of the PGA Tour.

Yet another user pointed out the existence of four stripes in LIV’s logo as opposed to Adidas’s three.

A user also compared this legal action by Adidas to one of its former ones. Surely, Adidas does take their stripe game seriously.

One of the fans spoke against Adidas’s judgment and talked about how they thought the two were poles apart.

Adidas previously sued Luxury brand Thom Browne, as well as Marc Jacobs for similar reasons. And they’re at it again. While fans continue to have their say, the outcome will certainly be interesting.

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