$31B Merch Conglomerate Takes Chances With Tiger Woods and Rory McIlroy Amid the Stephen Curry Excitement

Tiger Woods has been in the news even when the legend is taking a break from the game. The GOAT’s brainchild with Rory McIlroy has managed to turn a lot of heads owing to the star-studded line-up of backers, including Stephen Curry, who has teamed up with the Hall of Famer to fight LIV Golf.

The NBA star signing the deal with TGL cooked up a lot of storms in the sporting world while arousing the interest of another conglomerate. Yes, you heard that right! Woods has bagged yet another partner for his new venture, and this time around it is a backer worth $31 billion at that!

Tiger Woods’ TGL signs deal with $31 billion partner

The new league developed by TMRW Sports saw a lot of celebrities and sports personalities including Serena Williams and her husband Alexis Ohanian, Arthur Blank, Fenway Group, Steven A. Cohen, and Curry. However, following the set, Fanatics has decided to join the fray as the tech-infused league took another step forward.

In cooperation with the billion-dollar company, TGL has inked a deal with the same enabling the sports platform to secure certain rights to the upcoming event. They managed to get their hands on the rights to design and manufacture merchandise for the innovative league in a bid to “merge technology, star power, and golf.”

Ahead of the official launch, TWMR Sports’ new venture will open its e-commerce store which will put on sale a number of licensed merchandise for the teams. It will be available to wholesale and third-party retail accounts via the Fanatics network to provide the best shopping experience to the fans.

The new partnership came as a surprise to a lot of people in the golf community. Moreover, the deal happened just days after Curry proclaimed his support for TGL.

Stephen Curry enters Woods’ TGL

The Golden State Warriors star became the proud owner of a San Francisco golf club as he entered into a collaboration with two of the best golfers, namely Woods and McIlroy, to further his reach into the sport. The NBA star is gearing up to set up a golf team while working with Avenue Capital Group with his teammates ?Klay Thompson?and?Andre Iguodala as co-investors.

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Moreover, the 35-year-old basketball player, with his San Francisco team, would be joining the likes of Los Angeles, Boston by the Fenway Group, Atlanta Drive GC by Blank’s AMB Sports and Entertainment followed by New York, owned by Cohen Private Ventures.

Some of the other investors in the tech-infused league include sports stars like Alex Morgan, Shohei Ohtani,?Dwyane Wade,?Kevin Durant, and Lewis Hamilton, among others. Well, one thing is for sure, 2024 is set to witness a banger in the sports world.

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