Golf enthusiasts are still reeling from the most shocking news of the week, and it’s all about LIV Golf. On 13th January, LIV Golf announced Scott O’Neil as its new CEO, marking the end of Greg Norman’s reign. But before people could even process this news, the Saudi-funded club has now dropped another bombshell shocking many. LIV Golf has finally partnered with it’s $20.95 billion dream company. Yes, we are talking all Fox here!

As per LIV Golf’s latest Instagram update, they’ve partnered with TV broadcaster Fox Sports. The post captioned, “Game-changing players. Game-changing coverage. LIV Golf is now on FOX! #LIVGolf.” Reflecting on this big achievement, Norman’s top boys like Bryson DeChambeau said, “The future of golf is on Fox,” while Koepka said, “Having FOX Sports on board is a huge win for LIV Golf. They know how to bring sports to life, and I’m pumped to see how they showcase what makes our game so unique.” Jon Rahm too echoed his sentiment, adding, “This partnership is a huge step forward for LIV Golf and our fans as it will help bring our tournaments to a broader audience.” 

But amid all this, did you really think that haters of the club would stay quiet? Not a chance! Just a few hours after the news, Phil Michelson‘s loudest critic, Brandel Chamblee, took it to X to express his bold opinion. He commented on Fore Play’s post, questioning Fox Sports’s ethical values. “Looking forward to the specific financials… Did Fox pay a rights fee, or was this another time buy?” Chamblee expressed. Fox Sports will air LIV’s tournaments on FS2, FOX Business Network and the FOX Sports App. But the whole partnership seems unethical to the 62-year-old.

However, things did not end there. When one golf enthusiast questioned Chamblee – why he cared so much and another fan chimed in saying, “I’ve never seen him positively cover LIV. Weird, I know. Lol.” The 62-year-old backfired. Brandel said, “Why would anyone who is not being paid to obscure their objectivity “cover”?

According to the insider, LIV can’t claim victories without using its money. He further stated that LIV Golf’s money “comes from the sewer and the product stinks worse than the source.” referring to PIF & Saudi Arabia’s controversial history.

Interestingly, this wasn’t LIV Golf’s only partnership this year. O’Neil’s club has also shared its 2025 calendar year, which might just shock critics like Brandel Chamblee more.

Fox Sports is not the only new partner of LIV Golf

Following their latest new deal with Fox, LIV Golf has shared another new update with its 2025 calendar year. The schedule includes a new inaugural event in South Korea, set to take place from May 2-4, 2025, at the Jack Nicklaus Golf Club. While the inaugural news might be an old one, LIV’s new collaboration with the South Korean event has put the club in the limelight yet again.

On January 15th, LIV Golf and Coupang Play announced a multi-year partnership, making Coupang Play the principal partner of Iron Head GC. The tournament will now be officially known as LIV Golf Korea, presented by Coupang Play.

After this update, John Lee, head of Sports at Coupang Play, expressed his excitement about the partnership, saying, “We are proud to partner with LIV Golf, the world’s first global team golf league, known for its star-studded roster and bold innovations that are breaking new ground in sports entertainment.”

Isn’t it interesting how the league is moving faster with the new CEO in the chair? Can we speculate that with this speed LIV Golf has a chance to outshine Jay Monahan & Co.? What do you think? Let us know below!