Lydia Ko Sketches a Career Change Through a Special French Flair After a Forgetful LPGA Season

Sports, endorsements, and sponsorships always go hand in hand. The mutually beneficial relationship that a player forms with a brand over a period of time is not just a testament to the player’s success but also the brand’s willingness to reach a wider audience through the player. Lydia Ko currently stands as an active brand figure in the golf world and has bagged a number of endorsements in the past few years. 

Lydia Ko, one of the richest LPGA players, derives most of her income from tournament winnings and endorsements. Currently, the player is signed up with three big names in the golfing world as their endorser. An update about her endorsement endeavors has yet again made news, hinting towards an upcoming coaching career. 

Lydia Ko’s endorsement and mentoring journey 

In a recent Instagram update, Renoma Golf, a Korean golfing subsect of the French brand Renoma Paris, posted a video of Lydia Ko at their brand event. The apparel brand, known for its craftsmanship and designs, has been Ko’s endorser for a while now, as Ko’s has often been seen wearing their course clothing while she plays. 

In the posted video, the LPGA Tour winner is seen guiding some rookie golfers, explaining how the game functions. She is seen teaching a golfer how to putt, what posture to stand in, how to hold the club, and how to swing. 

Ko is also seen signing some event merchandise with the onlookers and taking photographs with them.

Lydia Ko has been in the social media limelight for a while now after her season slump this year. Other than doing brand endorsements, here is what else the player has been up to. 

Lydia Ko’s social media endeavors amid a tough year on the greens

The year has been a little troublesome for Lydia Ko. The player was unable to secure any victory in the 2023 LPGA Tour season. Further down the barrel, she failed to make it to make a top-10 finish in any of the majors.

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Irrespective of all her pro golfing misplays, the player has been sharing updates about her daily life with her fans. In a recent Instagram update, Ko performed yoga on a seaside rock. The player struck a few poses in the pictures and the caption under the pictures read, “Keep hustling.”

While Ko navigates her pro golf slump, she has also been vocal about her willingness to improve. To keep tabs on what awaits the player next, stay tuned. 

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