Luxury Car Manufacturer Lamborghini to Enter $3 Billion Golf Market With a Unique Vision

As per various reports, the golf cart market is worth $3 billion. There are plenty of options and brands of golf carts that are available. From pushcarts to electric carts, there is no lack of options. Of course, every cart will have its own price point, along with certain specifications. That being said, a first-of-its-kind Lamborghini golf cart is on its way and is ready to enter the massive golf market.

Lamborghini is one of the most high-end brands in the world and will be teaming up with an Indian company to make golf carts. The combination is certainly interesting, which suggests a new and exciting look for golf carts.

When will Lamborghini start making the golf carts?

According to reports, the Italian company will team up with an Indian EV maker Kinetic Green Energy to make the golf carts. The sales will apparently begin next year.

The pandemic has affected both companies last year, with their revenues dropping really low. Kinetic earned 30 percent less than what it did in 2019. On the other hand, Lamborghini also saw a dip of almost 11% . Both companies coming together will be profitable, as the golf cart market is a wonderful opportunity to boost revenue.

The carts will feature solar panels, their target audience being airports, hotels, and resorts. Kinetic will be looking for investors and according to reports will be looking for at least $35 million to $40 million from private equity investors.

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These golf carts will be different

Both companies have their own plus points that will benefit the project. Lamborghini manufactures cars that go 200 miles an hour, while Kinetic Green works on e-scooters and three-wheeled electric vehicles.

Together, their golf carts will have a unique touch to them. Kinetic Green Chief Executive Officer Sulajja Firodia Motwani referred to the carts as “beautifully differentiated” when speaking to Bloomberg Television.

“The golf cart market is a $3 billion market, and it is mainly dominated by markets in North America, the Middle East and parts of Asia where there’s a lot of tourism,” Motwani said. “So, this project of ours, this particular arm of Kinetic Green, would be focused on the global markets.”

The carts will be designed in Italy and manufactured in India.

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