LIV Golf Updates: Latest Multi-Year AEG Partnership Explored

This summer is turning out to be a great time for all golf fans. With an exciting weekend at TPC Sawgrass behind us and the Masters fast approaching, the PGA Tour has had its shine, but now it’s LIV Golf’s time to take some spotlight! How? Well, the breakaway league has an exciting announcement. LIV Golf has recently partnered up with a music giant, AEG, to provide the fans with some good times this summer and over the coming years.

LIV Golf’s collaboration with AEG presents is a game-changing initiative in today’s era where fans seek sports and entertainment together. This partnership aims to further strengthens LIV Golf’s fan-first event experiences.

Mark Norman, a Senior VP for AEG Presents expressed his excitement about “joining forces with LIV Golf to bring world-class entertainment to this exciting new golf league,” emphasizing the partnership’s goals. Greg Norman emphasized the goal by saying the partnership is about “connecting the sport with new audiences.”

In the last few days, this is not the first deal that LIV Golf has entered into. It also signed a multiyear deal with Caffeine to broadcast its Friday rounds for the fans on their mobiles. With this deal, the Saudi- League was able to cut back on the revenue loss that it had been incurring because it was not able to premier its first rounds on the CW App.

Legendary entertainers and award-winning artists such as Zac Brown Band, Tiësto, Nelly, Sebastián Yatra, and Alesso have performed in the past and have provided an enthralling experience to the LIV Golf fans . From this year’s spring, AEG Presents and its subsidiary will be managing and executing the concert production for LIV Golf tournaments around the globe.

AEG Presents has the best in the world to offer

Connections are the most important thing in the entertainment industry and AEG has plenty. AEG Presents has experience in organizing live music events and tours for well-known performers and bands such as Taylor Swift, BLACKPINK, Ed Sheeran, and The Rolling Stones. It can provide excellent live music experiences to the fans, creating a leverage for LIV Golf. With this partnership, LIV Golf will be able to extend its global reach.

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The goal is to create distinctive and unforgettable experiences for audiences of all ages, going beyond the conventional lines separating sports and entertainment, from talent acquisition to show and venue development. AEG Presents also has expertise in organizing large-scale music festivals such as Coachella Valley Music & Arts Festival, Stagecoach, Electric Forest and BST Hyde Park. It could also help the Saudi-funded league to create the magic that was last year created in Adelaide, Australia!

With the upcoming LIV Golf event in Miami from April 5-7 featuring a concert by Akon, it remains to be seen whether this partnership bears fruit in the long run.

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