Get ready for a golf bombshell that will leave you speechless! A game-changing alliance is brewing in the golf world, after all, it’s all about collaboration and growth. Although we know that the same agency does not usually represent sport’s biggest rivals, however, imagine Greg Norman’s LIV Golf, the game’s rebel newcomer, joining forces with unexpected partners. What’s cooking behind closed doors could change the golf landscape forever.

As per FrontOfficeSports, LIV Golf has just landed a home run. The Saudi league has partnered with sports agency giant CAA to secure top-notch media rights and corporate sponsorships. What’s even more remarkable is that CAA now represents both LIV and the PGA Tour. And this move can surely raise some eyebrows.

But that’s not all – LIV is on the hunt for a broadcast partner to kick off 2025 in style, with TNT in the running to take the reins from The CW Network. The talks are still in their early days, but one thing’s for sure – this could be a game-changer for the league. Other potential LIV Golf partners could include Amazon Prime Video, which now has NBA and NFL rights, and Apple, which has MLS.

This notable move behind the scenes suggests the rival leagues could be potentially moving toward an agreement of some kind. However, it’s been more than a year since the PGA Tour and Saudi-backed LIV Golf announced a potential merger to end the golf divide. But there’s still no union on the horizon.

Moreover, LIV Golf’s search for the perfect media partner has taken a fascinating turn. As they weigh their options, a renewal with The CW, a new partnership with TNT, Amazon Prime Video, or Apple are all on the table. The CW is hesitant due to LIV’s initial asking price, but LIV is casting a wide net. Moreover, TNT’s connection to the former NBA Star Charles Barkley, a golf enthusiast who once considered joining LIV, makes them a compelling choice. Their partnership could boost LIV’s ratings, and featuring Barkley on golf coverage could be the deciding factor. 

Now, as LIV Golf navigates a pivotal moment in its history, what’s driving Greg Norman’s strategic play to reshape the golf landscape?

Greg Norman’s LIV Golf faces ratings dilemma

LIV Golf’s high-profile signings, including Jon Rahm, Brooks Koepka, and Bryson DeChambeau, were expected to bring a surge in viewership. Instead, the latest numbers tell a different story. Even with a thrilling play-off on the final day, LIV’s Greenbrier event drew a disappointing 136,000 viewers on Saturday and 165,000 on Sunday on The CW.

To put this into perspective, the Pro Pickleball’s Bristol Open outdrew LIV Golf by a landslide, attracting 295,000 viewers on Sunday. This unexpected comparison sparked curiosity, leaving many to wonder what’s hindering LIV Golf’s ability to reach its full viewership potential.

However, the implications are clear that LIV Golf’s momentum seems stalled. Now, as the new series of partnerships comes into light, Greg Norman’s woes can dissolve. But for that to happen, things need to fall into his place. How do you think things would pan out for Norman? Let us know in the comments below.