Golf has seen its fair share of leaders on the course. Moreover, the sport has seen a lot of players emerging as top figureheads of the game through their performances on the greens. However, in recent times, there has been a stark increase in the number of entertainment venues catering to golf owing to organizations such as TopGolf Callaway.

The multibillion-dollar company has spearheaded the way to modernize the game of golf. And, in a major step to this transformation, the corporation has gone ahead to give a boost to themselves by acquiring another business, all the while being on shaky waters with none other than Phil Mickelson!

TopGolf Callaway strengthens its leadership

The sport has seen a lot of change over the course of several years. And, leading the evolution at its forefront is none other than the $2.27 billion worth company, Topgolf Callaway Brands Corp. And, in a surprise of sorts to the entire community, the corporation made a major announcement on its purchase of assets from Invited Inc.

According to the report provided by TopGolf, the company purchased BigShots Golf from the same which is dubbed as “the largest owner and operator of private golf clubs in the US.” The acquisition mentions how it added the brand and some of its locations to the list of the company’s U.S. venues.

The $29 million deal has led to the acquisition of four domestic venues, including an owned and three franchise venues, along with the rights for developing other potential ones. In tandem with the agreement with Invited, TopGolf Callaway has also taken up the role of a vendor as their brand products and merchandise would be featured at the former’s golf and country clubs, numbering more than 140.

However, such an announcement comes in the midst of uncertainty in its deal with ‘Lefty.’ The company put on pause their partnership with the LIV golfer owing to the damage of the athlete’s legacy.

Phil Mickelson and his damaged legacy

The professional had faced severe backlash owing to his switch from the PGA Tour to the LIV Golf League. However, he came to face immense scrutiny when Alan Shipnuck, the famous sportswriter, revealed the left-hander’s incendiary comments against Saudi Arabia in one of his books.

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The revelation led to many setbacks for the golfer, including the pause in his partnership with TopGolf Callaway, which was just Callaway back then. They had agreed to a career-long deal back in 2017, after which the unfortunate situation took place in 2022. The CEO of the company, Chip Brewer, in an interview, mentioned how they “will continue to evaluate that going forward,” while alluding to the agreement with Mickelson.

What do you think about the new deal by the spearheads? Share your thoughts below.

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