

Jeeno Thitikul has become one of the biggest names in women’s golf, and with her rapid rise to the top, her financial success has followed. From breaking records on the course to securing major endorsement deals, the Thai golf sensation has built a net worth that reflects her dominance in the sport. Let’s take a closer look at her earnings, sponsorships, and career achievements that have contributed to her wealth in 2025.
As of early 2025, Jeeno Thitikul’s net worth is estimated to be around $10 million. Her primary sources of income are tournament winnings and lucrative sponsorship deals, which have skyrocketed as she cements herself as a top player on the LPGA Tour.
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In 2024 alone, she earned $9.3 million, ranking 12th on Forbes’ list of the Highest-Paid Female Athletes. This includes $7.3 million from tournament winnings and $2 million from endorsements, a figure that is expected to grow as her career progresses.
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Jeeno Thitikul is a brand, and her endorsements speak for it
Thitikul’s success on the course has been nothing short of historic. She made headlines in November 2024 when she won the CME Group Tour Championship, taking home a staggering $4 million, the largest prize in women’s golf history. This victory helped her set a new single-season earnings record, surpassing $6 million and breaking the previous record set by Lorena Ochoa in 2007.
But this wasn’t her only milestone. She first gained global recognition in 2017 when, at just 14 years old, she became the youngest golfer to ever win a professional tournament by claiming the Ladies European Thailand Championship. Her talent was undeniable, and she quickly climbed the ranks, dominating the Ladies European Tour in 2021, where she was named Rookie of the Year and won the Order of Merit title. Her LPGA debut in 2022 further solidified her status as a rising star, and by the end of the year, she had already reached World No. 1 and was named the LPGA Rookie of the Year. The following seasons saw her continue her success, with a Vare Trophy win in 2023 for the lowest scoring average and a $1 million victory in the Aon Risk Reward Challenge in 2024 for her strategic play.
Beyond her success on the course, Thitikul has become a marketable figure in the sporting world. Her popularity has attracted major brands, securing sponsorship deals with Callaway Golf, Nike, and Rolex. Callaway provides her with clubs and equipment, Nike outfits her in apparel and footwear, and Rolex adds to her prestige as a luxury ambassador. These partnerships add an estimated $2 million per year to her income, but as her brand grows, so will her endorsement earnings. With women’s golf gaining more visibility, it wouldn’t be surprising if she signed even bigger deals in the coming years.
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At just 22 years old, Thitikul is already one of the most accomplished golfers of her generation. With multiple titles, record-breaking earnings, and global recognition, she’s poised to achieve even greater success in 2025.
Her future goals likely include winning her first major championship, maintaining her spot as one of the top earners in women’s golf, and continuing to inspire the next generation.
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Jeeno Thitikul's $9.3M earnings—Is she redefining success in women's golf for future generations?
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