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Fresh off a commanding $675,000 victory at the PIF Saudi Ladies International, Atthaya “Jeeno” Thitikul returns home as the World No. 2 and tournament favorite for the Honda LPGA Thailand. The 21-year-old Thai star, who dominated the 2024 season with $6.06 million in earnings, including a historic $4 million win at the CME Group Tour Championship, brings a meticulously crafted equipment setup to Siam Country Club’s Old Course for the February 20-23 event.
After withdrawing from last year’s tournament due to a wrist injury, Thitikul returns with renewed momentum following her impressive 16-under-par 200 (68-63-69) victory in Saudi Arabia. As she aims to join Ariya Jutanugarn (2021) and Patty Tavatanakit as the third Thai winner of this prestigious $1.7 million event, let’s examine the arsenal she’ll be wielding on the tree-lined fairways of Siam Country Club.
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The creative powerhouse behind Jenno Thitikul’s commanding performance
Thitikul’s relationship with her equipment goes beyond mere specifications. At the heart of her impressive 265+ yard driving display sits the Callaway Ai-Smoke Triple Diamond driver ($599), featuring a 9-degree loft and a precisely fitted Fujikura Ventus Red 5S shaft ($350). “It’s my favorite club,” she reveals, highlighting how the driver’s higher MOI and increased forgiveness have improved her spin rate and ball speed.
Her fairway setup shows a blend of cutting-edge technology and strategic selection. The Callaway Ai-Smoke Max HL ($349) with its 16.5-degree loft and Fujikura Ventus Blue TR 6S shaft demonstrates her preference for control, while her Callaway Apex UW ($299) at 19 degrees, paired with a Mitsubishi Diamana GT 60S shaft, provides the versatility needed for challenging approach shots. This combination has already proven its worth at Siam Country Club, particularly during her bogey-free opening round of 65, where her precise fairway wood play set up that memorable 30-foot eagle on the par-5 17th.
The precision artillery in her bag includes Callaway X-Forged 24 Star 4-5 irons ($1,200 for the set) and X-Forged 24 6-PW ($1,400 for the set), all equipped with KBS TGI 80S shafts ($200 each). This split set configuration isn’t just for show – during Round 2 at Siam Country Club, Thitikul’s iron play was particularly devastating, as evidenced by her approach shot on the 9th hole that set up that crowd-pleasing 50-foot birdie putt. The progressive design, ranging from 20.5° in the 4-iron to 42° in the pitching wedge, offers a perfect blend of forgiveness in the long irons and precision in the scoring clubs. This versatility has been crucial in her tournament-leading -21 performance, especially on Siam Country Club’s tree-lined fairways, where precision is paramount.
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Personal flair meets precision in Jenno Thitikul’s short game setup
The precision of Thitikul’s short game setup is matched only by its personalization. Her Callaway Jaws Raw wedges (48° and 52°) and Opus Raw (58°), each priced at $179, carry her signature “Jeeno” stamp alongside decorative stars. The 58-degree wedge has been specifically adjusted to a 57.5° effective loft, a customization that’s already paid dividends at Siam Country Club, particularly during her bogey-free opening round.
Her putting arsenal centers around the Odyssey White Hot Versa 7 putter ($299), featuring a Double Bend shaft at 32 inches. The putter’s high-contrast alignment aids have proven particularly effective this week, as demonstrated by that remarkable 50-foot birdie putt on the ninth hole during Round 2.
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The attention to detail extends throughout her bag. Her Callaway Chrome Tour X balls ($49.99 per dozen) feature a distinctive hand-drawn crown logo and “J” initial, while her clubs sport specially colored Elite A50 grips ($12 each). The practical touch of a pink grip on her 9-iron serves a unique purpose—helping her father identify her clubs during tournament broadcasts. This blend of personal flair and practical customization has been a hallmark of her equipment setup throughout the 2025 season.
As Thitikul continues her pursuit of the $255,000 winner’s prize at the Honda LPGA Thailand, her equipment setup, totaling approximately $7,200, stands as a testament to both technical excellence and personal expression. What do you think about her creative approach to equipment customization? Share your thoughts in the comments section below.
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Debate
Is Thitikul's personalized gear the secret to her success, or is it all about her skill?
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Is Thitikul's personalized gear the secret to her success, or is it all about her skill?
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