Jay Monahan & Greg Norman to Finally End LIV-PGA Tour Cold War? A Year After Hype, Reports Indicate a Massive Move

Exactly one year has passed since the PGA Tour, the DP World Tour, and the Public Investment Fund (PIF) revealed a significant agreement to unify golf worldwide. Last year, on June 6, the announcement of this deal surprised the community. While many anticipated its swift realization, the deal has tested fans’ patience for over 365 days now. But even after a year, have the officials reached any conclusions? Well, they are about to do so!

Certainly, professionals such as Rory McIlroy, Jon Rahm, and Phil Mickelson have consistently expressed their support for this deal saying, “I’m putting my trust in Yasir.” However, a $3 billion agreement cannot materialize based solely on intentions. Consequently, it has taken time. But what is the current status of the deal? Let’s discover!

Is the PGA Tour nearing a conclusion with PIF?

Since the announcement of the merger, occasional updates have shed light on the situation. Despite these updates, there have been no indications of reaching a conclusion. In March of this year, reports surfaced regarding a potential meeting between PIF governor Yasir Al-Rumayyan and a group of players, scheduled as early as Monday at a private residence in Ponte Vedra Beach, Florida, shortly after the conclusion of THE PLAYERS Championship. Interestingly, among the players mentioned was Tiger Woods, who recently assumed the role of vice-chairman of PGA Tour Enterprises.

While many were expecting some clarity from this, none emerged, and this time something similar is happening. Recently, @flushingitgolf posted on X with an unexpected twist. The caption reads, “The PGA Tour and the PIF are meeting tomorrow in New York.” The meeting involves members of the PGA Tour’s transaction committee, including Tiger Woods and Fenway Sports Group’s John Henry.

In addition to them, Rory McIlroy will also participate in the discussion remotely. You might wonder, is it finally happening? Well, it’s too early to tell. Given everything that has transpired over the past year, with numerous meetings but no conclusions, it’s difficult to say. However, with the involvement of the transaction committee this time, it’s reasonable to assume that Greg Norman and Jay Monahan might reach a conclusion soon.

As time goes by, the PGA Tour is increasingly in need of a resolution to this matter. Why, you might ask? Because of the ongoing delays in the merger, not only fans but also sponsors of the PGA Tour are losing their patience. Yes, the tour recently announced a new title sponsor for an event, but at the same time, Jay Monahan is on the brink of losing some sponsors.

How might the PGA Tour lose some sponsors?

Seventeen years ago, the Royal Bank of Canada initiated its sponsorship of the Canadian Open in collaboration with Golf Canada and the PGA Tour. Additionally, RBC currently holds the title sponsorship for the $20 million signature event at Hilton Head. Despite extending its contract for the 2024 season, disagreements have arisen. Recently, RBC’s chief marketing officer, Mary DePaoli, expressed the bank’s frustration with the lack of clarity regarding the sport’s future direction.

Mary DePaoli said, “I think we’re probably all feeling the same; we’re all experiencing this, whether it’s as a sponsor or a fan or the players.” While expressing this, she further added that they are waiting to see how the new for-profit works out and explained, “We are all watching the PGA Tour right now. Try to sort through a business model that has been under some significant strain and has still not fully resolved itself. And that’s still TBD. So, it’s requiring a lot of patience.” 

It appears that Jay Monahan’s delay in deciding on the merger could lead the bank to reconsider its partnership with the Tour. Do you believe the PGA Tour and PIF will reach any conclusions this time? Or will the deal be further postponed? Share your thoughts in the comments below!