There is big news in the golf world. The PGA Tour has dropped its 2025 schedule, and RBC is back on board for another year! This $155 billion giant is much more important for Jay Monahan and Co. than you imagined! The two most loved tournaments on the PGA Tour schedule have secured their sponsors for another year.

RBC is renewing its sponsorships for the RBC Heritage and RBC Canadian Open—that’s right! Apparently, they’re taking a cautious approach, signing a one-year deal for now just like they did last year. And with all the LIV Golf vs. PGA Tour drama in the men’s pro game, who can blame them? RBC sure wants to wait and see how things turn out before they decide on committing for the long term. And honestly, it does make sense. With the entire LIV Golf and PGA Tour fiasco, the golf world has been divided, and both leagues have been facing consequences such as falling viewership.

The $3 billion merger was the hope that the two golf worlds would unify, but with the delay, that seems to be a far-fetched dream as of now. The initial announcement of the merger was made in June 2023, and it was supposed to be finalized by December 31, 2023, but we all know how that went. With so much delay, the hopes of unification in the golf world that even the pros like Rory McIlroy and Jon Rahm have been hoping for remain dying.

Wasserman, a key player in RBC’s partnerships, has confirmed that the bank will continue its sponsorship with the Tour for at least 2025. This ensures that the PGA Tour will have full sponsorship for the seventh consecutive season. The 2025 tour schedule remains unchanged from 2024, featuring the same eight signature events.

These events include The Sentry, AT&T Pebble Beach Pro-Am, Genesis Invitational, Arnold Palmer Invitational, RBC Heritage, Truist Championship (newly named after Wells Fargo cut back its sponsorship for the event), Memorial Tournament, and Travelers Championship. While the 2025 schedule remains steady, industry insiders are hoping for significant changes to the tour’s schedule for the 2026 season.

But did you know why RBC’s renewed sponsorship came off as a surprise? Well, because the RBC was not really happy with the PGA Tour for quite some time.

Why was RBC not happy with the PGA Tour?

The Royal Bank of Canada (RBC), a key sponsor of the PGA Tour, called for stability in men’s professional golf earlier this year. The sport had been in bad shape ever since LIV’s inception, but some would say it went further downhill when the merger talk started between the PGA Tour, the Saudi-backed league, and the DP World Tour. The idea was to bring a fourth profitable entity into the picture and bring golfers under one roof. But, as we all know, that did not go as planned.

Mary DePaoli, RBC’s chief marketing officer, expressed her frustration with the situation at the RBC Canadian Open media day. “I think we’re probably all feeling the same,” DePaoli said. DePaoli mentioned the need for patience as the Tour navigates significant changes. RBC, a long-time supporter of golf, is eager to see a resolution. “We are all watching the PGA Tour right now. Try to sort through a business model that has been under some significant strain and has still not fully resolved itself.”

The bank’s sponsorship deals, including the RBC Heritage and RBC Canadian Open, are crucial to the Tour’s success. And now the PGA Tour is secured for yet another year? But will that last for long, or will another drama unfold? What do you think? Let us know in the comment section below!