Is PGA Tour Enterprises’ $900m+ Equity Share a Good Deal For Golfers? 8x Tour Champion Reveals His Opinion

During the past two years, the PGA Tour has experienced instability as the Saudi-backed LIV Golf circuit emerged and upset the status quo. But things are about to change for a second time. The PGA Tour has taken a big step by giving its members ownership holdings worth over $900 million in the newly established PGA Tour Enterprises in an attempt to keep its best players and possibly entice LIV defectors.

So, what is the opinion of players about this new move? Eight-time PGA Tour winner Billy Horschel offers his thoughts on this revolutionary advancement.

Billy Horschel shares his take on PGA Tour Enterprises

In a recent episode of the Fore Play podcast, the 37-year-old shared his take. The equity share model, in Horschel’s opinion, is a satisfactory move since it unites the players’ interests with the expansion and prosperity of the PGA Tour. “I think it’s a really good thing,” he stated. “Hopefully now with them becoming equity plus equity stake and a PGA Tour, they will want to take more ownership in their product.”

He believes that by doing this, golfers will be more inclined to comprehend the inner workings of the PGA Tour. Horschel continued, “Understanding how the PGA Tour does sponsorships and the ins and outs of the PGA Tour, they haven’t really wanted to know the ins and outs as much and want to know the nitty gritty details.”

According to Horschel, the equity share is a bonus given to players who do well. “It allows guys, if you play well, you’re going to get rewarded and really be able to benefit and be part of the growth of the PGA Tour.”

SSG’s Role in PGA Tour Enterprises

The Strategic Sports Group (SSG), a key stakeholder in PGA Tour Enterprises, is expected to play a significant role in shaping the future of professional golf. Horschel has had conversations with Arthur Blank, the co-founder of SSG, who also owns the Atlanta Falcons and Atlanta United.

“Arthur Blank owns PGA Tour superstores. So, he cares a lot about the PGA Tour. He believes a lot in the PGA Tour,” Horschel said. “We’ve had a few discussions, and I will say they are very, very bullish in the sense of they believe that the PGA Tour there’s there’s a lot of room for growth in the PGA Tour in the financial sense, and they can really help us with that.” SSG seems to have big intentions to use the PGA Tour’s expansion potential and financial prospects in order to realize its unrealized capacity.

While the equity share may not show up in players’ pockets swiftly, it represents a change to a more inclusive and cooperative paradigm. The reason behind offering players an ownership position in PGA Tour Enterprises is to foster a sense of ownership and motivate them to contribute to the organization’s progress and improvement. Do you think this is a good idea? Let us know in the comments!