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Golf – The inaugural LIV Golf Invitational – Centurion Club, Hemel Hempstead, St Albans, Britain – June 8, 2022 Chief executive of LIV Golf Investments Greg Norman before the Pro-Am Action Images via Reuters/Paul Childs
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Golf – The inaugural LIV Golf Invitational – Centurion Club, Hemel Hempstead, St Albans, Britain – June 8, 2022 Chief executive of LIV Golf Investments Greg Norman before the Pro-Am Action Images via Reuters/Paul Childs
LIV Golf’s season end has been a blockbuster, and to say less, the League has been in the headlines for its lucrative end game and future moves. Talks around Greg Norman’s LIV’s legitimacy and what the pro golfing realm holds for it have been a conversation starter lately, and a new face to this debacle has now surfaced, questioning LIV’s push for legitimacy.
LIV Golf’s pursuit of credibility and acceptance in the professional golfing silo seems to have come to an end following the PGA Tour’s decisive rejection, and now their new backer might have fully changed the game for LIV!
PGA Tour’s future amidst LIV’s professional realm uncertainty
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Earlier this month, the announcement about Cognizant becoming the sponsor for the Palm Beach County golf tournament, the Honda Classic, made some buzz. The partnership insinuated that the event’s future will remain secure, and not just that, it also hinted that the PGA Tour’s ability to attract significant partners will become stable in the coming time. This news came as a blow to LIV, and following the announcement, LIV faced public scrutiny because of the coming competition.
Now, in a recent update, TGL founder Rory McIlroy and Fenway Sports Group chairman Tom Werner sat down for an interview with CNBC. The two were seen wearing matching sweaters while discussing TGL and Fenway Sports Group’s partnership. While their conversation mostly just focused on their new golf league venture, it did, however, spark some speculation about the future of the PGA Tour.
McIlroy and Werner’s appearance together could be seen as potential involvement in the PGA Tour’s future, especially in relation to the outside investment options. Considering that McIlroy, as a player director on the Tour’s Policy Board, may play a big role in deciding the Tour’s future directions, a partnership between him and $1.7B worth Werner may hold something great to look forward to.
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Golf – The Masters – Augusta National Golf Club – Augusta, Georgia, U.S. – April 5, 2022 Northern Ireland’s Rory McIlroy on the putting green on the practice range REUTERS/Mike Segar
Currently, LIV’s stakes in the pro golfing world seem a little dubious, and now that the PGA Tour has moved on from LIV Golf, this space opens the door for some new contenders, which include Fenway Sports Group, along with others like Eldridge Industries, Liberty Strategic Capital, and Acorn Growth Companies.
LIV Golf sees it’s viability now under scrutiny
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As the PGA Tour seems to be distancing itself from the LIV Golf League, questions about LIV Golf’s viability and potential competitors have now surfaced in the golfing world. Now that some global giants have shown interest in stepping into the void left by the PGA Tour, the position has come as a challenge to Yasir Al-Rumayyan’s master plan of taking over the pro golf scene.
Even if the LIV golf associates in recent times, after the season finished, have ascertained to the fans that the League is planning on sticking along beyond 2025, the PGA Tour-related uncertainty has still left the golfing realm confused.
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Doubts and speculations about LIV Golf’s legitimacy keep adding to the controversy, thus leaving the fate of the $3 billion merger in question. What do you think the future of pro golf will look like? Let us know in the comments below.
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