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via Reuters

via Reuters

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  Debate

Debate

Is LIV Golf the future of the sport, or just a passing trend? What do you think?

For the final 54 holes outside America, LIV Golf has stationed itself in the UK. The highly decorated LIV golfers are competing at the JCB Golf and Country Club at the Staffordshire course for the first time in partnership with JCB.

As always, it will be a tough battle to take home the black beauty, with the $4 million winner’s check awaiting in the end. And you can watch all the action from your couch with just a few taps. Unlike the conventional circuits, there are various ways to watch LIV Golf’s events. The event, starting on July 26th, was supposed to air the first round on the CW App and YouTube from 9:00 a.m. to 2:00 p.m. However, due to traffic delays near JCB G&CC, the round has been delayed by 15 minutes and the shotgun will start by 9:30 a.m. (2:30 BST), consequently, delaying the stream too.

Coming to the Saturday and Sunday rounds, the patrons would have to shift to the CW Network and App to watch both rounds with ease from 1:00 to 6:00 p.m. EST. But there are other options for international fans. The LIV Golf+ app and website are available in 180 countries, including the USA. LIV Golf viewers can tune in anytime during the rounds and watch all the action live with the unique option of on-demand coverage.

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USA Today via Reuters

All one has to do is search for LIV Golf Plus, download the app, or enjoy it directly on the official website. Additionally, 12 regional broadcasters will also stream LIV Golf UK in its entirety. There was one more partner that used to broadcast LIV Golf events in the 2024 season; however, the breakaway circuit was hit with shocking news.

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Why does Caffeine TV not stream LIV Golf events anymore? 

LIV Golf partnered with Caffeine TV in early February as the Saudi-backed league was growing its tentacles in the golf world. It was a one-of-a-kind partnership, and Caffeine TV was the only paid streaming platform for LIV Golf events. However, a month ago the company ceased all its operations.

A statement shared by Caffeine TV says, “We’re at the point where we are still not quite profitable, so we’ve decided to end the service as of June 26th as we figure out our next steps.” It leaves the disruptive league hanging in the mid-season as there are still three events left. LIV Golf wanted to reach a wider and younger audience base through the streaming platform and increase its fanbase.

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What’s your perspective on:

Is LIV Golf the future of the sport, or just a passing trend? What do you think?

Have an interesting take?

However, now it seems that it will have to find a new partner. Notably, LIV Golf viewership has always been in shambles when compared to the PGA Tour. However, the league claims that it gets on average between 2.25 and 3.51 million worldwide viewers for its events. With Caffeine TV’s shutdown, that number might come down slightly. But LIV Golf may recover from it and soon sign another deal.

Nonetheless, the fans still have plenty of options to watch LIV Golf UK and spend their weekend watching the best of LIV golfers duke it out against each other.