Bridgestone is one of the top golf ball manufacturing companies in the world. They have captured the market thanks to their association with top golfers like Tiger Woods and Bryson DeChambeau. Both these golfers use Bridgestone Golf balls while competing on the PGA Tour. They even endorse these golf balls on television, and you have surely come across their advertisement at least once.
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Both Tiger and Bryson have signed a multi-year deal with Bridgestone Golf balls. However, the exact amount and duration of their contracts are not known. But we believe that it must be an enormous amount, especially for Tiger Woods.
Moreover, Tiger not only uses their golf ball but gives them valuable feedback. He gives them feedback on plenty of nuances that their robots fail to give. Hence, Bridgestone extended its association with Tiger Woods in 2020.
Furthermore, Bryson DeChambeau, who is well known as a scientist, has also added some value to Bridgestone. His scientific approach and unorthodox way of looking at this sport have given the company a new perspective to work upon. Bryson visits the manufacturing unit regularly and gives them his point of view and approach.
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Therefore, the leading car tire manufacturing company that started to work on golf balls is currently one of the leading golf brands in the market. And the credit for the same goes to Tiger Woods, who signed this deal in 2016 after Nike stopped producing golf balls and clubs.
Bridgestone Golf CEO happy with Tiger Woods and Bryson DeChambeau’s involvement
The CEO of Bridgestone Golf revealed how Tiger and Bryson are involved in the R&D process. “These two players are not only the biggest names in golf today but also happen to be extremely discerning and analytical when it comes to equipment,” said the CEO of Bridgestone Golf.
“Tiger’s involvement in the R&D process was critical to the development of our breakthrough REACTIV cover technology. And Bryson is just as enthusiastic about participating in R&D as any one of our engineers.”
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Additionally, another prominent golfer Jason Day is also a part of the Bridgestone family as he recently signed a deal with the company. Furthermore, Jason once revealed how Tiger’s performance with Bridgestone Golf balls influenced him to sign this deal.
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Meanwhile, the price of the Bridgestone 2022 Tour B XS Tiger Woods Edition is around $50 for a box. However, the price may vary according to the region.
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