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PONTE VEDRA BEACH, FL – NOVEMBER 07: Incoming PGA TOUR Commissioner Jay Monahan speaks during the PGA TOUR You Employee Meeting in the Ponte Vedra Room at TPC Sawgrass on November 7, 2016 in Ponte Vedra Beach, Florida. (Photo by Stan Badz/PGA TOUR)
via Imago
PONTE VEDRA BEACH, FL – NOVEMBER 07: Incoming PGA TOUR Commissioner Jay Monahan speaks during the PGA TOUR You Employee Meeting in the Ponte Vedra Room at TPC Sawgrass on November 7, 2016 in Ponte Vedra Beach, Florida. (Photo by Stan Badz/PGA TOUR)
The PGA Tour will undergo some changes from next year onward. From a more exciting schedule to a higher tournament purse, the PGA Tour is set to begin a new chapter in its 92-year-old long-lasting history. Moreover, the Tour announced a new golf league, along with Tiger Woods and Rory McIlroy, which is set to commence in January 2024.
With the PGA Tour increasing its expenditure, fans began the speculation of a bidding war between the American Tour and LIV Golf. However, Jay Monahan, PGA Tour’s commissioner rejected the mindset and instead relies on a different analogy that will help his Tour in conquering their nemesis. Let’s take a deeper look at what Monahan had to say.
PGA Tour relies on history and legacy
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When asked about further bidding war with the lucrative series, Monahan rejected the idea. Instead, he emphasized the Tour leans more towards the schedule which excites the fans. Moreover, he added the Tour’s rich history which can be a major factor in the war of Tour.
via Reuters
Golf – 150th Open Championship – St Andrews, Scotland, Britain – July 11, 2022 Former golfer Jack Nicklaus and Team Woods’ Tiger Woods of the U.S. during the Celebration of Champions four hole tournament REUTERS/Andrew Boyers
Jay Monahan said, “You’re competing for trophies that matter. You’re competing for history and legacy”. He then talks about how excited he is about the big three tournaments at the beginning of next year’s season will get the fans going wild.
Monahan said, “Look at the schedule. You go to next year, our fans are going to look at the schedule in January and say, the Sentry Tournament of Champions, the WGC Dell Match Play, the three player-hosted invitationals”.
Read More: 2022 Tour Championship: Prize Money Breakdown and Winner’s Payout
The PGA Tour commissioner further adds, “To me, that is tremendously exciting as a fan, and as we have more excitement from our fans, we grow our business”. Jay Monahan then gives an honest answer of how the PGA Tour will compete with Saudi-funded LIV Golf.
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Golf – The inaugural LIV Golf Invitational – Centurion Club, Hemel Hempstead, St Albans, Britain – June 8, 2022 Chief executive of LIV Golf Investments Greg Norman before the Pro-Am Action Images via Reuters/Paul Childs
He said, “But to directly answer your question, when you’re dealing with a non-economic actor, you have to come back to the core of who you are, and if the core of who you are is providing the single greatest competitive access and opportunities for players, and pipeline, then how do you make that stronger? And that’s what everything starts with”.
Though the newly founded LIV Golf may be able to sign some players for a 9-figure contract, it is quite apparent that they don’t have the history and legacy of their rival Tour. Being in the sport for 92 years, the PGA Tour has earned a reputation in the world of sports. Nonetheless, the question is, how long will the fans and players respect history and legacy over money?
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Do you think LIV Golf will dethrone the PGA Tour? Let us know your thoughts in the comments section below.
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