Bryson DeChambeau, once a PGA Tour standout, has made quite the name for himself as one of LIV Golf’s biggest stars. His move to the Saudi-backed circuit wasn’t exactly smooth, as those big paychecks came with plenty of controversy, but he’s leaned into the chaos. One of the biggest ones was Rocket Mortgage dropping him immediately, that too publically, stating that their partnership with the Tour holds more importance. Well, it seems that DeChambeau’s journey of joining LIV is having a full circle moment. 

The 2x US Open winner is now the face of Reebok Golf. Beginning in March, the Crushers GC captain will debut Reebok’s Nano Golf shoe alongside a co-branded apparel line. DeChambeau’s teammates Paul Casey, Charles Howell III, and Anirban Lahiri, will also sport Reebok’s polos, pants, and footwear on the course. Fans can even grab official Crushers GC kits at LIV Golf events and on Reebok’s website. The brand and the golfer seem to be excited alike for this new collaboration. But are they the only ones excited? No, Greg Norman is also genuinely happy and proud, despite his exit.

Norman wasted no time celebrating the lucrative partnership. The Australian veteran shared a video of DeChambeau swinging on Instagram with the caption: “Congratulations to Major Champion @brysondechambeau and his LIV Golf team @crushers_gc on teeing off the official relaunch of @reebok Golf. We’ll see you on the links this March.”

Interestingly, this partnership brings Reebok back full circle. Norman famously wore the brand during his prime as the world’s No. 1 golfer in the 1990s, making his signature Shark logo synonymous with Reebok’s early foray into golf. Do you know that Reebok’s The Greg Norman Collection began in 1992? It reached a whopping $100 million in annual sales in 2005. 

This collaboration marks Reebok’s big return to the golf scene, and both DeChambeau and Reebok’s CEO, Todd Krinsky, are all in on this fresh start. “I’m proud to partner with Reebok to usher in the brand’s return to golf,” said DeChambeau. “When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit.”

Krinsky echoed the sentiment, adding, “Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and reintroduce Reebok Golf to a new athlete.”

Announcing the partnership, the golfer wrote on his Instagram account, “Bringing it back @reebok“ and under it, the $2.5 billion brand commented, “Let’s do this 🤝.” Reebok also officially announced the deal on IG saying, “Reebok x Bryson DeChambeau x Crushers GC⛳️ To tee off the official relaunch of Reebok Golf, we are excited to welcome Major Champion, @brysondechambeau and his LIV Golf team @crushers_gc to the brand. This is just the beginning.” The LIV star commented under this, “We are so back!.”  You see how everyone is eagerly excited!

Now, with Norman stepping down from his role as LIV Golf’s commissioner and DeChambeau taking over as Reebok’s new face, it feels like a passing of the torch. The golfer has already curated “Bryson’s Picks” collection is available online, setting the stage for Reebok’s big March launch.

Greg Norman’s era in LIV Golf comes to a close

Greg Norman’s run as CEO of LIV Golf is officially coming to an end! After three years. Norman joined LIV as CEO in October 2021. Scott O’Neil, the former chief executive of the Philadelphia 76ers basketball team will be replacing him. This exit surely wraps up a rollercoaster chapter of LIV Golf.

LIV faced many challenges, from public feuds with the PGA Tour to the league’s failed push for Official World Golf Ranking points. But through it all, Norman has been LIV Golf’s biggest advocate, asking people to see what LIV brings to the table and how it is trying to change the landscape of the game. Some people eventually did see it. For instance, Rory McIlroy had a change of stance. He went from downright hating the league to accepting it. 

Norman brought in star players like Jon Rahm, landed big sponsorships for the teams, and made sure LIV Golf stayed in the headlines—good or bad. He did have a few regrets too, but who does not? Now, with Norman stepping aside, the league is moving into uncharted territory. What’s next under Scott O’Neil? It remains to be seen!