It looks like LIV Golf’s incoming CEO, Scott O’Neil, is already making waves in the golf world. According to reports, O’Neil has been in high-level talks with Fox Sports about a potential TV deal. This is a significant development, especially considering LIV Golf’s struggles to secure a major broadcast partner in the past. O’Neil’s efforts seem to be paying off, and it’s clear that he’s wasting no time in making his mark on the organization.

O’Neil’s presence at The Showdown in Vegas, where he played in the pro-am alongside Fox’s EVP of business development, sends a strong signal that LIV Golf is serious about securing a major TV deal. This could be a game-changer for the organization, which has been working to establish itself as a credible rival to the PGA Tour. With O’Neil at the helm, it seems like LIV Golf is finally making progress on this front. As one of the PGA Tour’s biggest threats, LIV Golf’s potential partnership with Fox Sports could have major implications for the future of golf.

But that’s not all! SBJ revealed some further details as well.

What more do we know about this development?

As SBJ further elaborated, LIV Golf’s incoming CEO, Scott O’Neil, was spotted playing in a pro-am on Monday with some high-profile company. Joining him were Alan Gold, the head of sports media at CAA Evolution, and Jordan Bazant, the EVP of business development and media for Fox Sports. This casual gathering has sparked speculation about a potential broadcast deal between LIV Golf and Fox. A partnership with Fox would be a major coup for LIV Golf, which has struggled to find its footing in the golf world. Despite having a deal with The CW, which reaches 120 million homes in the US, LIV’s viewership figures have been underwhelming.

For example, the final round of LIV’s tournament at The Greenbrier in August, which featured a thrilling showdown between Jon Rahm and Brooks Koepka, averaged only 165,000 viewers. LIV Golf has been quietly building its 2025 schedule with a new media deal in mind. The tour’s 2025 campaign is expected to wrap up in August before Fox’s college football and NFL programming kicks into high gear. LIV’s schedule will also feature more international tournaments than domestic ones. This isn’t the first time Fox and LIV have discussed a potential partnership – Golfweek reported in 2022 that the two parties were close to a deal that would have seen LIV buy time on FS1.